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Reduce Refunds on Information Products (Ebooks part 2)

Jul 19, 2008
In the last article, I showed you how to increase the value of your PDF ebook by adding valuable elements like a table of contents and list of resources. Today, we'll take your PDF e-books to the next level, adding even more value to improve sales and customer satisfaction, while minimizing returns.

First, make sure that you use 12-point text (Times New Roman is the best choice for large sections of text). Make all pictures and graphics large, so they are easy to read. That's a valuable service to your readers, one that also adds bulk to your book. Make your information interesting and entertaining by adding graphics, comics, and more. This is an important consideration when designing or developing information products.

"Johnson boxes" are those little boxes which include an important point, separated from the rest of the text for added emphasis. Add them every two or three pages - that will add meat to your document, while cluing your reader in to the important points you are presenting.

Tell your audience about other products you offer. They've already read your wonderful e-book, but want more information. Include a list of your products, complete with 3-D cover photos. Not only will you add visual interest, you will also increase sales and offer a better product. It's easy, and it works!

Readers like cheat sheets and checklists, especially for technical subjects. If you are teaching them HOW to do something, and that task has more than two or three steps, you should create a checklist or cheat sheet, one that is a quick and easy reference. Remember, readers will read the text for the full list of instructions, so your checklist only needs to be a point-form summary of how to complete a task - converting a file into a PDF ebook; top ten interview tips; setting up your new software; home buyer's checklist of things not to forget when inspecting a potential new home. All these topics and more can make an effective checklist or cheat sheet. And the best part? Readers love them!

Are there other tools that could help your readers? Some things to consider include sample forms, spread sheets, contracts, and more. Your customer simply fills in the blanks. These can be important additions when you are writing an ebook.

So these are just a few ways you can provide outstanding value while beefing up your ebook. You will have fewer refunds because of satisfied customers and you can even charge more for your ebook. It's all about value!
About the Author
Stephen Beck teaches you how to publish an ebook so you can develop a "cash on demand" internet business. You can view his three amazing FREE videos to help you get started quickly by visiting: Writing a ebook.
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