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3 things you need to understand BEFORE you start a business

Jul 19, 2008
You probably have the drive and enthusiasm if your set on starting your own online business. But there's more to it. So if you've decided to jump in headfirst without testing the water....

Don't jump!

Take a breath and llook where you're going... you'll get there a lot faster.

Before you pay a web designer thousands of dollars... or create a product nobody wants... or waste any time and money on complicated software you don't need... let's start with the fundamentals.

1. Starting an Internet business means BUILDING it from the ground up and that takes some elbow grease

When you put in the effort, you can earn more money, have more free time, and spend your days doing something you love (and getting paid for it!).

However, don't let your positive attitude get you roped into a shady business... don't think you can just put up an "instant" website that someone sells you and instantly make a fortune. The only profits there are the ones you give to the con artist who sold you.

Nobody's going to give you free money.

But if you're willing to learn and you know where to look for information, you're already ahead of the crowd.

The truth is, there are more Internet business opportunities out there than any one person could possibly find, and some of them are perfect for YOU! You've got to be the one to find them!

2. Start an online business by giving the people what they want

Here's the number one secret of Internet business: know what your customers want BEFORE you build your website.

This one simple tip will save you more time and money than any other piece of advice. Don't think of the Internet as another place for you to sell widgets - it's so much more than that.

Search engines have made it possible for almost anyone, anywhere, to find what they're looking for online... if it's there.

Before you commit yourself to a specific product or service, find out if people are looking for - and not finding - it. If people are searching for left-handed bowling balls, then give them left-handed bowling balls. But DON'T just open "Lefty's Bowling Site" without making sure there's a market!

Your goal is to find an underserved niche market and become the go-to guy before someone else does. And when you do that, you've got yourself a genuine Internet business!

3. Get expert help and do it right the first time

Experience is the best teacher, and that's the way I learned the business. My company, The Internet Marketing Center, is built on the idea of trying something, learning from mistakes, and doing things better each time.

Butt you probably don't have the time to try, try again... and failure is expensive! That's why so much of what I do is trying to get people to learn from my mistakes instead of making their own.

It's essential to arm yourself with information and knowledge. You can read articles and blogs, join a discussion forum where experts share information, or get your hands on online marketing courses, videos, and guides that teach you what you need to know.

You'll need to know the basics of website building, writing salescopy, and search engine optimization. Without a plan and a little help, that could take a while.

The good news: if you're willing to learn, you can find teaching tools and resources in every shape, size, and learning style. Whether you want everything you need in a book so you can learn at your own pace, or you'd prefer having a mentor looking over your shoulder every step of the way, it's up to you to choose the method that suits you best.

It can be a fun and rewarding experience. And when those rewards are sales, you'll be laughing all the way to the bank!
About the Author
Derek Gehl, CEO of The Internet Marketing Center trains Internet business owners to create websites that generate incomes of $100,000 to $2.5 MILLION or more per year online. Check out Derek Gehl's Internet Business Builder
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