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Direct Sales Opportunity Review: Silpada Designs

Jul 19, 2008
Silpada Designs is a multi-level-marketing company out of that distributes sterling silver jewelry through direct sales. The Lenexa, KS based company was begun by Bonnie Kelly and Teresa Walsh.

Bonnie and Teresa met when their children were in school and they became room mothers for the same class. They quickly became friends and started brainstorming on creative ways to make money from home. After several attempts at home business, they knew they were on the right track when they began Silpada Designs, because it allowed them to be creative and work with what they love--jewelry!

Silpada arose from small beginnings: $25 saved back from a grocery fund, a line of jewelry Bonnie and Teresa designed and made themselves, and informal parties at friends' houses. However, the shows were a hit. The Silpada Designs business opportuntiy began with hostesses and customers asking how they could get involved. They told Teresa and Bonnie, "It looks like you're having so much fun!'

In 1997, Bonnie and Teresa simply couldn't keep up with the popularity of the business by themselves. It was time for Silpada Designs to become available on a bigger scale. Silpada is now the most rapidly growing .925 Sterling Silver Home Show in the U.S.. It has a network of thousands of distributors spread out across the country, and its Home Shows are averaging $750 in sales.

At that average, a Representative can make $450 a week just by holding two average Home Shows, with a commitment of only six to eight hours of work. A really driven Representative might hold five shows a week and bring home an annual income of $54,000!

The Silpada Designs Direct Selling Opportunity shares the appeal common to most network marketing companies. It allows Representatives the freedom to customized their businesses to their specific needs and schedules. Representatives may work full-time or part-time. They may advance in the company rapidly or gradually. The choice is theirs. As with most mlm companies ,the way to advance is to sponsor more and more new recruits and lead them to selling success.

Representatives earn 30% commission on retail sales. There is no waiting period or sales quota to meet in order to obtain commissions. Representatives can also earn commission on the sales of recruits they sponsor. This begins with the first recruit.

Representatives who meet certain sales and recruitment goals can earn free jewelry and prizes, attend conferences in cities across the country, and win annual incentive vacations. The vacations are called "Silpada Soar" trips, and they are set in troical locations throughout the world. Representatives can bring a guest along at no charge. New Representatives can earn up to $3,000 worth of free jewelry in their first hundred days through the Fast Start Jewelry Rewards Program.

Home Shows are the primary method of distrution for Silpada jewelry. The atmosphere of these shows is very informal, just friends having a party to try on jewelry and buy what they like. Representatives are not required to make formal sales pitches.

Hostesses can receive a value in free jewelry up to 30% of the total Home Show sales. They earn extra bonuses if the Representative obtains two bookings from the party.

Silpada Designs still clings to traditional network marketing tactics, such as recruiting neighbors, friends and people at the grocery store. Many network marketers have found such methods discouraging, as they often result in the representative becoming a neighborhood pariah whose business is at a stalemate.

The Internet has opened up new ways to generate leads without ever having to cold call or pester friends. Successful Internet marketers have prospects calling them, already sold on the product or business opportunity they offer. Nevertheless, Silpada Designs holds to the following policy:


According to the Silpada Designs Corporate Web Policy active Independent Silpada Designs Representatives are prohibited from listing on a business directory or other Web site using the company's trademarked terms, including, but not limited to, "SILPADA" and "SILPADA DESIGNS". As such, all active Independent Silpada Designs Representatives may not list on this Web site. Any such listing will be considered a violation of the Silpada Designs Corporate Web Policy and will be subject to all remedial actions.

However, prospective customers/distributors can use the corporate website to locate Representatives in their area.

The Initial Certification Fee to become a Silpada Designs independent Representative is $199. That covers the cost of learning materials needed to get started, including tools to help boost recruiting abilities. In addition, Representatives must invest in their own jewelry kits to bring to Home Shows, so that guests can touch, feel, and try on the jewelry before making a purchase.

Representatives receive a 50% discount on all belts jewelry and watches.

The Silpada Designs home-based business opportunity might not be for everyone, particularly those desiring to use online marketing systems. However, for silver jewelry fans, it may be a rewarding and enjoyable way to earn extra income.
About the Author
Read overviews and reviews of various direct selling and network marketing business opportunities at Cathy's online directory of MLM opportunities.
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