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VIP Marketing Tips: Making SEO Work for Google

Jul 20, 2008
If you own a website, you probably have one thing on the top of your "to do" list- make sure that your website ranks well on the google organics listings for the specific keywords or the phrases of keywords which are most pertinent to your products or services. Making your website appear as the first result to search of those keywords is possible and, as long as you choose the best and most appropriate keywords for the SEO search plan you have in mind.

Here are useful tips in making your site SEO for Google.

1. The first is the most basic, yet most important to Google SEO- making sure the right keywords are chosen. Choosing the correct keywords is the first factor, which contributes to Google page rank success. Try to avoid the use of one-word keywords like pants or bowls. This is important for two reasons; first, it would be impossible to rank well with such obscure terms due to competitiveness and; second, using generic keywords generates generic traffic; undermining the very optimization you are trying to create. Remember- the rule of thumb with keywords and keyword phrases is is succinct while also encompassing at the same time.

2. The second tip is ensuring the overall good optimization of your website. This is yet another basic principle of case studies conducted on those sites which are the most successfully optimized. Optimizing your website for Google entails the strategic placement of keywords in areas like meta tags, title tags, alt tags, header tags and, of course, in your content. This goes so far as to including the keywords in the domain name for your site. All of these points help to further your site in it's the Google SEO world.

3. The third most critical strategy in optimizing your website is making sure all of the content you put into your website is both original and of good quality. Remember, Google dislikes content, which is either unoriginal or duplicated in its nature. This tactic is so important that even the implementation of numerous other methods could be trumped by failure to comply with this cardinal rule of original content. Having original content is ensured by constantly refreshing your site with new, original, and unique content.

4. The fourth tip today is to generate numerous backlinks. For SEO, Google also considers the amount of pinks that point back to your website. The more you have, the more of an indication that your website is popular and important, which Google assumes means higher quality of content, etc. However, one must make sure the relevancy of the links that are out there are relevant to what is actually being offered on the website. To achieve successful search engine optimization for your website, being relevant plays an enormous role. You can do this by creating unique articles and then submitting them to various article directories as well as submitting your own website to such website directories online.

Applying such practices appropriately can help boost your website's Google SEO page ranking success and deliver the vital traffic that your website needs.
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