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SEO Methods - Get More Traffic

Jul 21, 2008
Ever wondered why your website hasn't been getting much traffic to it? If the answer is yes then maybe you need to take a closer look at the SEO methods that you are using to get traffic to your website. SEO or search engine optimisation is the term given for methods of optimising your website in order for it to rank highly on search engine results pages, and without good SEO a website can be poorly ranked and never get any visitors.

SEO can make all the difference if you are looking to get your website a first page ranking and increase the amount of traffic that it receives on a daily basis. But what is SEO and is it difficult to achieve? Here are a few things that you should know about good search engine optimising and getting it right for your website.

* Know your keywords and key phrases and make sure that you have a good knowledge of the keywords that relate to your website. You can find these out by using one of the many online tools for this. Some search engines have their own that you can use. Once you have your keywords and phrases you can put them into the text on your website. This is by simply inserting them in a natural way into your content. Be aware however that too many keywords is seen as stuffing and can have a negative affect on your websites ranking.

* Have quality reciprocal links; by using links to and from good websites you will increase your traffic and ensure quality visitors. Do not be tempted to link to and from just any old site however as this will reduce the quality of your site and too many poor quality links can result in your site being suspended or even banned from some search engines.

* Submit your website to search engines and when you do this the search engines spiders will crawl through your website looking at the links and keywords and this will then be indexed. When a person uses the search engine and enters any of these keywords in it sites that contain relevant keywords and links will be returned in the results pages. In order for a site to be ranked highly it must be highly relevant to the search that has been conducted. Some search engines will allow paid inclusion onto their index and this is a perfectly ethical way of getting a high ranking on a results page, however as this ranking is often purely economically based high ranking websites are not always the most relevant to a particular search. Google does not allow paid inclusions.

* Do not use black hat SEO methods - black hat SEO methods are doing things such as keyword stuffing or putting keywords in the background of web pages but in the same colour as the background. These keywords cannot be seen by a visitor but they can be seen by spiders and are frowned upon. Black hat SEO methods more often than not result in a website from being banned from search engines or suspended for a certain period of time.

So if you want to have the best SEO for your website you need to take a look at it and make sure that you are following the guidelines that are set out above. If you can afford it you might want to think about paid inclusion or employing someone to write the content for your website to optimise it effectively. Which ever SEO methods you choose one thing is for sure - you will be getting more traffic.
About the Author
Adrian McLean is Head of SEO and SEM at Search Engine Optimising Ltd. Put your website first with search engine optimisation services from the leading uk seo.
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