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How To Avoid Problems With Email Spam Complaints

Jul 22, 2008
We all know what it is like when we receive those annoying email marketing mass send outs landing as spam in our inboxes. There are plenty of people who do nothing more than simply delete these right away. So the question that remains is what can you do to limit the number of these spam emails? If you are looking to ease the burden on your mail box from these unwanted spam mails then a good option is to use service providers such as AOL, Hotmail and Yahoo which have an option to limit spam and help filter and block potential spam e-mails. An alternative option is to unsubscribe to these mass mail outs. If it is at all possible then the best option is to unsubscribe from the mail, ensuring that the email sender is thereby aware that youre not interested in receiving further mails from them.

If you are a marketer and on the other side of this situation, then you need to consider how to avoid having your emails viewed as spam. If a large number of users opt to complain about your email, and simply click on the spam button then you run the risk and increase the probability that your emails will start to be blocked. As a marketer the thing that must remain foremost is that you source relevant information and accurate statistics on the number of spam complaints in relation to your marketing emails. Getting in touch with any good email service provider should allow you to access such information, and this is the best way to track and develop strategies to avoid being labeled a spammer.

If you want to ensure that your marketing mails are not misconstrued as spam, then the best option is to include a confirmation step with the sign-up process. This serves to reconfirm that the people whose addresses you have are definitely those who have signed up for the mails. This is especially worthwhile in case people have forgotten that they signed up for such offers. When you can reconfirm that they are still interested in receiving the marketing mails then you have an additional opportunity to remove their name and email address from your lists; thereby avoiding being labeled a spam mailer.

If you find that you are getting a particularly high level of spam complaints, then a good idea is to check out those whose profiles have not been opened or accessed in the past year. By simply sending a request for users to reconfirm that they still wish to receive your marketing emails, you have a chance to redress the balance somewhat. Quite simply, if you find that you dont get a response from some of the people on your mailing list, then you can remove their names. This means that not only do you avoid the chances of being labeled a spammer, but youre also provided with an opportunity to manage your membership list, and to remove inactive members. A little simple management of your email groups can go a long way to help you reduce the likelihood that your marketing mails end up being seen as spam.

The next step up from this is to actually check the individual profiles of those people complaining that your marketing emails are spam. By reviewing the user profiles you can check out if they are recent subscribers, how long it is since they subscribed, and what source they subscribed through and if the mechanism through which they subscribed provides enough clarity. Once you are aware of the answer to these questions then you are better positioned to strategically reduce the risk of your marketing efforts being viewed as spam; as well as being better able to devise new strategies to aid in propagating your site.

Another useful way to decrease the likelihood that users will select your marketing emails as spam is if you include a brief note in your emails to remind people that they they have subscribed to the service. If people are aware that they can elect to discontinue the service at any time, by unsubscribing via a link specifically designed for unsubscribing from the mails, then this hopefully decreases the chances of them selecting your email as spam. You will find that by including your companies name, address, registration number and contact details in the e-mail footer that this can increase peoples confidence in receiving an email from you, and this should not merely be seen as a formality but you should also be aware that it is a legal requirement in many countries.

By taking these few straightforward measures you can be sure that you will reduce the risk that you will be blocked by email providers, and ensure that you will not be viewed as a spam marketer. Instead you will continue to be able to communicate with the right people and feel confident that your messages are targeting potential customers.
About the Author
Deep Arora is an Internet marketer with over 7 years of online experience and he teaches internet marketing from his blog at http://www.HowIDid.com. Check out his blog for some amazing techniques today..
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