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Link Building Basics

Jul 22, 2008
Apparently it is here to stay: the power of the inbound link. Google values the inbound link in a powerful way. It's a vote for your site, and without the votes, you don't get that Googletrust and you don't get that ranking. Getting the right mix of links is crucial, and how to even get these links is a mystery to most, and a pain in the rear to the rest of us. But with the right effort and knowledge, you can create a logical mix of inbound links that will indicate to search engines that your site is valuable.

Of course, it goes without saying that your site should actually be worthy of the Top 10. So step one is to truly focus on your site from a visitor's point of view, not a search engine's exclusively. Only gaming the system will get you nowhere. It may get you temporary results, or it may get you banned from Google's index, but it will not work long term.

But still, it is a hard fact that is here to stay: the SEO work must be done or your site will end up ignored. Obtaining links, proper structure, not too much flash, fresh content, fresh content, add a blog, directory and articles submitted, press releases, widgets, meta tags, keyword density not too high not too low. All the basics have to be included or even that wonderful site that sells purple pillows shaped like mushrooms will not rank for 'purple mushroom pillows'. (Ok that is pretty long, maybe it would... but you get the point) There are only so many articles one can provide to their visitors about the benefits of purple mushroom pillows, and how to best care for purple pillows, and the reasons mushroom shaped pillows are the best. Early on in your SEO work, you will realize that all of this manipulation is not adding value to your visitors at all. But it just must be done.

The fact is that you will have to plan a link building campaign. It should include link baiting such as writing amazing content whether your visitors need it or not, authority valuable articles, doing article submissions and press release and social media marketing. These are typically your smaller links and smaller votes. But you will also have to find some high value links, from high PR sites, or other authority sites such as EDU or GOV sites. And further, the fact is that most of the high ranking sites are buying some of these links, it's just the way it is.

Link campaign tips: Keep it well rounded. Work towards a mix of high PR links and lots of smaller ones, even PR below yours. Shoot for links in content whenever possible, they are still absolutely the best. Keep the timing natural, you do not want tons of links showing up at one time, it is unnatural. Use a variety with your anchor text, do not overoptimize for one keyword. And point the anchor text to the complementary internal page, not just the homepage.

And how to get all of this done? It is daunting, and the only way to do it right is to spend an enormous amount of time on it. This is why companies are hiring these things out, and focusing on designing their site for their visitor, letting the SEO worry about the rest.
About the Author
Edutextlink is a professional link building resource for obtaining edu links without effort. Buy links in relevant content on edu sites as part of your professional linking campaign. Permanent links, no monthly fees.
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