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Affiliate Programs; How to Pick Sure Winners

Jul 22, 2008
The reason so few website owners are financially successful is that they do not have a product with mass appeal to sell. Or, they fail because they made the mistake of putting their faith (and their money) in an online store or other cookie cutter website.

For most people, the best way to make "walking away" money online is by promoting mass appeal products or services via affiliate programs. Of course, your success will depend on your choosing the affiliate programs most likely to produce income for you. Here's what you need to do.

1. Be sure to find out as much as you can about your website visitors. Lots of tracking and analytics programs are available...some are free.

2. Once you know who your visitors are, you'll know what products and services are of interest to them.

3. Don't put all of your eggs in one basket. If your visitors are women between the age of 25-45, choose several affiliate programs which offer products or services which will appeal to them.

4. Choose well established companies or agencies to work with. If a company or affiliate agency has been in business for three years or more they are probably stable, but check them out. An internet search will probably tip you off if they have had serious problems.

5. Most successful online entrepreneurs favor agencies which offer a wide range of affiliate opportunities.

6. Get to know your affiliate managers. Their job is to make you successful and they'll gladly share information about what you can do to help yourself.

7. Keep testing your banners and advertising copy to see which are most successful for you.

8. Be aware that not all affiliate commissions require a sale. Some mortgage companies, schools, and online colleges will pay for sales leads. Some newsletters will pay you whenever one of your visitors subscribes (free). Magazines will do the same. And, some affiliate programs will compensate you when your visitors request free samples of their products or discount coupons.

Finally, choose affiliate program providers and individual affiliate programs as you would make any other critical business decision, after doing careful research and critical analysis. If you do, you will be rewarded with a financially successful website.
About the Author
Daniel Z. Kane produces websites on subjects which include accredited online colleges, search engine optimization , online degrees, scholarships, and financial aid.
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