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A Secret Goldmine in Public Speaking

Jul 22, 2008
To get the sale and then to increase the amount of sales are the two main objectives in sales. We are all salesmen, whether we realize it or not, selling people our message through various forms: books, audios, and videos. Providing education and knowledge through our product resources helps others and opens up a secret goldmine that can bring even more wealth for us.

More than just money - this secret goldmine can actually help in several ways for anyone's public speaking career. Often looked at as a underused and overlooked opportunity for wealth creation - this goldmine in reality can provide firm foundations in helping you with your public speaking career. This secret goldmine is the group of people who will buy from you time and time again, otherwise known as the hot list.

Compiling a list of contact information from people who have attended conferences which you've spoken at or have purchased your products is the first step to forming your hot list. Have the people who have attended your seminars fill out a slip of paper with their name, address, phone number and email address. Use the receipt as a means of capturing the contact information of those who have purchased your training material or books. Another way to obtain your audience's contact information is by offering a free newsletter or bonus report.

Market your products and services to your hot list. What happens most often in a person's motivational speaking career is that they will market their materials only at the conference. You basically give yourself one chance to make a sale. Then you rely on the fact that you gave out your web address for any future sales and hope and pray that somehow, your customer will make it over to your website. No! Send out flyers or informational and inspirational newsletters to keep your products fresh on your customer's minds and watch your sales increase.

Giving yourself an opportunity to build a relationship with your client is one other aspect of building a hot list. Predict the need to have a relationship with your client - today's marketing trends show consumers like to purchase products they feel they can connect with. For any third party promotions you might need these consumers are loyal brand users and prove to be very helpful.

Building this group of people is similar to building your own private professional speaking niche. It is like building your own fishing pond with this group of people. This group of people will always be interesting in what you provide. This niche of people will be right there to support your sales of new products you may try to launch and market. This group will e interested in where you're calendar of speaking engagements has you going. Take the time and invest in building your hot list, no matter how long you've had public speaking jobs.
About the Author
Who Else Wants to Make $100,000 to $1,000,000 Dollars Per Year as a Professional Speaker? James Malinchak has created the ultimate, step-by-step guide on how to become a motivational speaker in ANY market. FREE Download=> Jobs In Public Speaking
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