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Getting Your Head Around Pay Per Click Marketing

Jul 23, 2008
Pay Per Click programs are pretty straightforward systems. They allow you to grab a position in ads that you place on search engines by deciding how much you're willing to pay per visitor. Pay per click marketing is by far the best direct marketing strategy invented. By really jumping into Pay Per Click marketing, your internet marketing dreams could be far closer than you would ever imagine.

With pay per click you dont need to worry about fixing up your keywords, or double and triple checking each link. All you have to do is figure out how much each click is worth to you and then buy that ranking on the search engine. This means that you only pay for people who will actually click on your ad to visit your site. The great stuff doesnt end here, though, the best part is that it is incredibly inexpensive to test the value of a market by running a quick, small campaign.

The basics of pay per click marketing:

1. Create the ad:
Put in your title, the headline, the keywords and the description as you would want them to appear in the search results. Develop the ad so that it really catches the eye, allowing you to bring far mor visitors to the site.

2. Get your keywords right:
This is really important, really think hard about what keywords will bring people to your site, use available keyword tools to find out what people are searching for.

3. Figure out your pricing point:
Crunch the numbers and figure out how much youre willing to pay per click, some keywords will allow you to get clicks for almost a pittance.

4. Cross your fingers:
Your bids will be placed up against other bidders for the same keyword. Youll all compete and the results will be that your keywords will be in order with the others, depending on how much they wanted to pay per click.

Its really that simple! However, you really need to make sure you dont go overboard with how high you rank so that you start cutting into how much youre making. Theres really no point in being the top ranking hit if youre not making any money. The best way to make the decision is to figure out the average number of visitors that you get sales from and the total profit per sale.

Knowing your visitor to sale ratio is one of the most important things youll ever need for internet marketing.

However, you need to make sure you keep that ratio as high as possible, the best way to do this is to bid on relevant keywords. Relevance is key! If youre getting people coming to your site (and youre paying for them) who arent interested in what youre selling then that is just money down the drain.

Using Pay Per Click Marketing is substantially faster than submitting to article directories or search engines. You also need to make sure to factor in how much youre willing to offer when bidding for keywords, and the titles and descriptions that youre using in the ads.

As above, titles and descriptions really are the most important factor when it comes to really taking advantage of Pay Per Click Marketing. Your visitor needs to know that your site is the site that theyre looking for.

Make sure your title contains the keywords and make sure that your ads are catchy as well as informative so that you rake in the visitors. Remember, if you have your visitors to sale ratio balanced, then the more clicks you get, the more profit you make!

Pay Per Click marketing is the fastest way on the internet to drive serious traffic to your site.
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