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Information On PPC Search Engine Marketing Positioning

Jul 23, 2008
The main benefit of pay per click marketing is how in a relatively short period of time, the amount of traffic a web site receives can be increased dramatically. Many people now use this as their advertising method of choice because it is so effective. If you are wondering how pay per click works and how it can benefit you then read on.

All that happens here is an advert (some text with a url link), often in blocks of two or more, is placed on various other websites that are popular and receive large numbers of visitors. Very simply, you will pay the site (that the traffic comes from) a small amount from your account but only providing the visitor stays more than 10 seconds. Now, the advert you have inserted on another site is directly related to the product or services the hosting site offers otherwise the advert would be wasted. One of the most obvious advantages to pay per click is that you will only pay when people come to your site, that is, when the ad is used.

Of course with traditional advertising which is very costly, there is no guarantee any visitor will even bother looking at your ad, let alone give you any business. Some people are worried about competitors clicking to run up their bill or lose them from the screen completely but in practice this rarely happens. Because the marketing with pay per click is targeted there is less money lost on advertising in the wrong areas. Your ad will only show up on sites where people are already interested in something related to what you are offering.

This pay per click method is best illustrated with Google's Adwords facility but this is not the only one. Google simply creates your advert every time a term or phrase (which you specify) is searched for online through their search system. Next to the natural search results, you'll find that your ad shows up along the top or on the sidebar.

These instant results cannot be beaten in any other advertising medium and it is that attracts pay per click customers. When the ad goes up, you will have a good idea as to whether or not it is effective. Almost all top companies will use pay per click as part of their marketing structure because it is perceived as being the most effective.
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