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Creating High-end Premium Gift Basket Solutions

Jul 24, 2008
A market that is far less broad and more defined and refined would be the higher end retail market reserved for the upper echelon of society, where price is no object and one-upmanship is a way of life. These types of gift baskets require much more effort in designing and resourcing product options. Every detail is carefully considered and options weighed to insure the exact sentiment expressed is the sentiment conveyed. When sending these types of baskets, cost is not considered.

When selecting a container, the majority of high end gift baskets use wicker. The obvious reason for this is that a gift basket is usually IN a wicker basket. At least traditionally the chosen container is wicker. As the internet creates competition the need for variety increases. Companies need to stand out from their competitors. This can be accomplished by finding containers that complement the products. An autumn or thanksgiving-themed design could be created with a large cornucopia as the container. While the cornucopia is still generally made from wicker, the shape is unique and if done right, very high-end.

The color scheme of a premium gift basket can have a huge impact on the overall effect of the gift. Deep, rich colors can be used to add a sense of vibrancy to the design. The product inside the gift can be selected to complement each other. Dark burgundy and bright yellow, next to each other is a great contrast. If there is a limited selection of rich colors for the given product, the shred and ribbon can ensure that the color scheme is nicely tied together in the end. In end, it's important to carefully plan out the color scheme and appearance of the gift to ensure that it gives a premium visual.

With respect to creating a special wow factor with your gift design, the choice of premium food products may be the key to success. While your competitors are adding salmon pate to its high-end designs, imported caviar could be your choice. While your competitors are adding boxed chocolate that sells itself as a quality product, find a local chocolatier and have a special selection made just for your company. This may provide an additional branding option that was not thought of otherwise. It's important to remember that with an unlimited budget (or simply a high ceiling) careful thought must go into what is added to the gift basket.

Besides the visual presentation of the gift, the message provided is what may be the lasting impression. Traditionally, a gift basket has a gift card tied to the back of the basket. The card is made of paper with either handwritten or computer printed messages. One interesting option is to include a computer cd in the shape of a cd. An author could have their book in pdf format on the cd. A web designer could have samples of their websites for display on the cd. Regardless, it's important to think outside the box to ensure that whatever gift card style you choose, the right message is conveyed.

High end gifts are in a class of their own. Most people will never receive one. Most companies never bother creating them because of the difficult nature and intense labor involved. With careful planning and thoughtful consideration of your recipient, anyone can create a gift basket with luxury goods and expensive items. The most important item to include in the gift is personalization. Remember the recipient's hot buttons and you'll be thanked repeatedly for the wonderful gift.
About the Author
Choice is a big criteria when sending unique gourmet gifts . You can create your own custom gourmet gift with careful consideration of your recipient and their needs.
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