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Elements That Make Up a Good Affiliate Program

Jul 25, 2008
The number of affiliate programs out there is as numerous as the number of affiliates clamoring to sign up for them. With many available to choose from, it's difficult to separate the wheat from the chaff. You want to make sure that the affiliate program you choose is right for you and for your bank account. It certainly pays to consider the following elements that make up a good affiliate program.

The main thing that makes the difference between a good affiliate program and a poor one is the product itself. You are in a good affiliate program when you have an up-to-date, high quality product as opposed to a dated, cheap imitation product of poor quality. An up-to-date product is one that has evolved with the ever-changing marketplace. It's one that is available for upgrading or has enhancements that meet the demands of today's consumers.

A poor affiliate program has products that are current if you're transporting yourself back to the 90's or whatever. They are products of the 'same old, same old' ilk and are a sign of a company stuck in a rut when it comes to innovation and growing with their market. An example would be an affiliate software product that is well behind others in terms of published updated versions and capabilities.

A good affiliate program manager knows their market precisely. A poor affiliate program won't have any idea, or only a vague idea, who comprises their customer base. Align yourself with an affiliate program that knows exactly who their products help. When they know their niche, you can target your affiliate marketing efforts to that niche.

Target them properly through article writing, article marketing and article distribution. Ensure that you send articles to the proper niche publishers to get your content in front of the eyes that need to read them.

An affiliate program that has no clue as to who their target market is will not provide you the necessary knowledge needed to market effectively. You will perform hit and miss marketing in hopes that someone will take notice of your product. Good affiliate program managers that know their market exactly will provide you with the tools needed to speak to that market effectively.

Another element of a good affiliate program is the commitment to back up products with warranties, guarantees and customer support. As an affiliate marketer, associate yourself with companies that stand behind their product. If you are featuring an affiliate product on your website and encouraging click backs to it from your articles, you want a reputable product. You don't want article readers to click back to your site and buy a product that has no company support behind it. If they have problems with the product and receive no satisfactory solution your name takes a hit.

This has long-term effects for your affiliate business. People will not return as repeat customers and will tell others to avoid your site as well. A poor affiliate program offers no product guarantees, warranties, or customer support. They are those programs where you buy and then have trouble getting in touch with anyone from the company once the sale is final. Stay away from those affiliate programs.

An affiliate program that encourages customer interaction is a good affiliate program. A company that has faith in their product will have a website that encourages questions and offer a vehicle for discussing the product with other users and company representatives. Again, a poor affiliate program hides from their customers and make it difficult for them to interact. That's because they sell an inferior product and know it. A good affiliate program encourages phone calls, e-mails, on-line chat and the like from customers. Some even establish online communities for users of their products worldwide.

Involve yourself with a reputable affiliate program that knows where it's going and is excited about taking you there with them. Choose one that's customer-focused and actively trying to form a connection with their target market. When you join an affiliate program that knows their market, you can perform article writing and marketing that aims straight for that market. You can then begin your dialogue with them for greater affiliate marketing success.
About the Author
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's quick and easy .
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