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Show Your Customers You Care With Personalized Emarketing

Jul 25, 2008
Personalization is these days viewed as an essential when it comes to emarketing. Simply sending emails with the customers first name has shown a marked impact upon the recipient. When the persons first name is present, it is now understood that the tendency to open the mail increases. By personalizing your marketing emails then you are surely afforded an effective way to increase the impact achieved upon the subscribers, and thereby able to work wonders to generate potential leads for your business or organizations website. In fact, according to EmailStatCenter, by just sending a mail with a persons name you increase the possibility that the email will be opened by 10% as compared to non-personalized emails.

With the aid newly released software into the market, it is now easier than ever before to personalize your email marketing campaign. What is more, when personalization is done in the right manner then there is genuine likelihood that you will generate more leads. The only place that you arent able to work on personalization is in the subject line of your email. Unfortunately this tends to make the subject line too long, and for aesthetic reasons if nothing else, personalizing the subject line is not suitable as it tends to make things look cluttered and cramped.

In a comprehensive study of the impact of personalization conducted by Cap ventures in 2003, it was observed that greater than 69% readers prefer personalized offers over non-personalized mail. For this reason it becomes important to recheck drafts of your emails before sending them out to the potential customers. One common mistake or pitfall is to leave a blank space in the subject line where the customers name needs to be entered, and with the increasing savvy of todays customers this kind of mistake will not be dismissed lightly.

The ultimate means of personalizing your emarketing mail outs is to write a mail with the name of the customer, but also to include a small subscription reminder to refresh their memory that they subscribed to the services on this date and had given this email address at this time. If at the same time any purchases were made by the customer, giving the reference of their last purchase and the product further establishes your place. This practice will not only authenticate your mail but goes a long way to preventing the subscriber from labeling your emails as spam. Its therefore no wonder that 7 out of 10 consumers prefer personalized mails, and if personalization truly boosts response rates then why wouldnt you leap at the chance? Providing your customers with the chance to re-subscribe or letting them know when their subscription expires is a further means to help you build a strong client relationships.

Generating quality traffic flow to your website is surely one of the most difficult tasks, and hence it is very important to capitalize in every way upon those who do arrive and who are significant customers. If personalization is another means by which you can ensure that the reader feels that you genuinely understand them and recognize them as individuals, then its essential that you make the effort to personalize the salutation on all your emails and sales letters. The key things here are to make sure that when you are personalizing no spelling mistakes are made in the customer names; and take care that another clients name is not placed in the email by mistake. Taking precautions against this are really not difficult, but could make the world of difference when it comes to generating more leads and developing the right customer base. Personalization of your emails is also a worthy task, as not only will it likely increase your response rates, but it decreases the chance that your marketing efforts not be mistakenly perceived as spam.
About the Author
Deep Arora is an Internet marketer with over 7 years of online experience and he teaches internet marketing from his blog at howidid.com. Check out his blog for some amazing techniques today.
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