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How to Make Testimonials Work for Your Home Business

Jul 26, 2008
One problem that every Internet marketer faces is creating credibility for themselves and for their own business. Because you are dealing with people all over the world it is tough to get that personal feeling going between each other.

One way that you can build credibility for yourself and for your business is through the use of testimonials. Let's take a look at a couple ways you can use testimonials to build your home business.

First of all do you even have testimonials to start with. If you do not you might consider using the testimonials with your home business opportunity.

If you are in affiliate marketing, there is an excellent chance that there are already testimonials created for the affiliate program that you're in. If you have joined a home business opportunity they probably have testimonials established from other satisfied members as well.

Feel free to use those by directly copying and pasting them on your own webpage. You should name this page testimonials and continue to add to it with your own as you develop them.

Once you have a testimonial page established you want to be sure and send people to it every chance you get. You can start by adding the testimonials link on your homepage as well as your blog sidebar. Adding it to your blog sidebar will get that link on every blog post that you make.

Another thing you can do is add credibility by referring people to the testimonial page when you are replying to emails you receive. Your goal is to make your testimonial page become one of the most visited pages on your website.

Using positive comments from people other than yourself is very powerful in the mind of your prospects. One way to do that is to legitimize your testimonials by adding light links to their websites or blogs if they have them.

Another thing you want to do is be sure and add a banner to your home business opportunity on the top and the bottom of your testimonial page. This will make it easy for people to leave your testimonial page and go directly to your home business opportunity sales page.

In summary, Internet marketing is all about promotion and positioning yourself correctly. Certainly one way to do this is to make testimonials go to work for your home business.

Hopefully this article has given you a few ideas on how you can utilize this powerful technique to improve the results for your own home business.
About the Author
David Ogden is an established online marketer who specializes in practical website resources and advice that have helped many people like you start their very own home based business. He can help you launch your very own money making website today, ready to take orders and pull in massive profits for you right now, guaranteed!

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Copyright: David Ogden
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