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The Best and Worst Ideas for Email Marketing

Jul 26, 2008
For every good idea on the Internet there is an equally bad one. This is especially true when it comes to Internet marketing. One targeted form of Internet marketing is email marketing and in this article we will talk about the best and worst ideas when it comes to marketing by email.

1. The first thing I will say is that your emphasis should be on building your own list. You do this by asking people to opt in by their own free will. This is the best way to build your list. The worst way to build your list is to buy names in bulk and then spam them with unwanted e-mail messages.

What you are looking for is a targeted list of names and email addresses that you can stand information to whenever you want. These people expect to hear from you because they opted in on a sign-up form somewhere on the Internet.

This makes them the best leads because they've given you permission to e-mail them. Bulk leads that you purchased by the thousands is probably the worst way to do email marketing because you do not have their permission, and they have not opted in to your list to start with.

The best way to build your opt in list is to use splash pages and promote them directly. You should also include sign-up forms on every webpage and blog posts that you have.

Your goal is to make it easy for people to sign up to your list as possible. Then it just becomes a numbers game, getting those signup forms where people can find them.

The worst thing you can do is build a list and then ignore it. What makes an opt-in list so good is the opportunity you have to build relationships with your subscribers.

You have been given an opportunity to build a worldwide Internet marketing business using email marketing. The worst thing you can do is spend your time building a list and then not cultivating it.

Thankfully today autoresponders make it very easy to keep in touch with people. You can type in one message and send it to literally thousands of people with the click of one button.

The best way to manage your list is to use an autoresponder and consistently send out valuable information. The worst thing you can do is sell all of the time, and the best thing you can do is mix in sales messages with free information.

This is a few ideas on the best and worst ways to use email marketing. Anyone can do this if they are committed to it.
About the Author
David Ogden is an established online marketer who specializes in practical website resources and advice that have helped many people like you start their very own home based business. He can help you launch your very own money making website today, ready to take orders and pull in massive profits for you right now, guaranteed!

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Copyright: David Ogden
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