Home » Internet

Domain Optimizing - Increase Domain Wealth

Jul 28, 2008
Many domainers easily give up on their domain wealth quest after a few months. This happens due to a low CTR (Click Through Rate) or domain keywords that pay pennies which even when totalled over a month makes little change. Many of us then start blaming the parking company domain page landers or try to lay the blame game on other factors.

Not that I never did, but then, when you take some time to contemplate the problem at hand, you realize that parking companies themselves have their own limitations to help monetize a site. They cannot offer you the ability to create complete websites full of content. Although these days many domain parking services are trying to introduce content packed parking page landers. However, in many cases, the parking company feed provider itself doesn't wish a parked page to have anything more than the actual advertisements.

We have to remember that these are parked pages, with the sole intention of grabbing the visitors attention and a quick end goal of a click through. These aren't websites which can hold a visitors interest for a longer time. Keeping this in mind, to win, we have to work within the limitations of a parked page customization options.

Today, many parked pages "ARE" indexed by search engines. So lets learn to quickly make the most of what we have in hand and try to improve CTR's and revenues.Here are a few vital domain parking tips that can help your parking page lander get the maximum click through by visitors.

1. Be sure to use the title tags.

Your title tag should urge a visitor to execute an action. Words like NOW, DISCOUNTS, HOT OFFERS, NEW, UNIQUE, SAVE etc are attention grabbing keywords that exhort people to action. Use your title tags to maximum benefit. Also, don't make it too long! Something like, "Save More On Auto Insurance Now!" is long enough.

2. Use meta description tags to add relevant keyword rich descriptions. Remember, every word counts because you have a few lines to make it attention grabbing. Don't write long meaningless descriptions. A description like " Explore Super Low Rates on Car Insurance. Choose from Proven Auto Insurance Rate Quotes. Save Bigger on Your Car Insurance Now." is pretty much what a person looking for cheaper car insurance wants to hear.

3. Your domain landing page colors "ARE" important. Take time to change colors and make your site easy on the eyes. Colors like blue add a touch of professionalism to a webpage. You honestly don't want your visitor looking for health insurance land on a page that is blazing red colors. However, you might use red color on a sports car site.. It's all about your keyword, your target audience and age demographics. When in doubt, always stick to the 16 web safe colors.

Keeping these points in mind is the first step to making your domains work for you. Wishing you all the luck in creating bigger domain wealth.
About the Author
Raaj Kalappurakal consults domain portfolio investors on maximizing their domain revenues. He authors several insightful tips on domain parking and domain monetization on his blog. To ask a question or to learn more on domain parking, visit http://www.domainoptimizing.com
Please Rate:
(Average: Not rated)
Views: 140
Print Email Report Share
Article Categories