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Jeep Wrangler - The Latest Line Of An Off-Road Legend

Jul 30, 2008
The Jeep Wrangler is today's version of the "Jeep", but it is the offspring of a storied line of vehicles. First produced in 1987, the Jeep Wrangler is the stalwart for today's manufactured off-road 4X4 vehicles. The Wrangler has been tested, improved, and redesigned several times since its inception, in 1997 and once again in 2007. With the Wrangler, Jeep manufacturers have produced more than just a vehicle, they have created an experience and an attitude, capturing the imagination of those rugged individuals daring to seek out challenges out on the trails.

The Jeep ancestry line began with the original Willys. The original Jeep, the Willys, was born out of necessity, over 70 years ago in an effort to supply the U.S. Army with a fast, lightweight all-terrain reconnaissance vehicle during World War II. It took lots of dedication and a unique design to build this "Go Anywhere, Do Anything" machine, which set the standard for all off-road vehicles manufactured back then and today.

From the start, the Jeep captured the attention and admiration of people everywhere. They were used by every division of the U.S. Military and became a vital part of all land actions. They were used to transport the wounded, to lay telephone communications, and to carry and delivery weaponry. They were also used as taxis to carry battle commanders, soldiers, generals, presidents and prime ministers.

Long before the war ended, Willys realized the ever-so-popular Jeep could serve the civilian market as well as it had the military. Advertisements proclaimed it to be, "A Powerhouse on Wheels," marketing it as a work vehicle for farmers and construction workers. The first civilian Jeep, the CJ-2A, was produced in the mid-1940s. It came with a tailgate, side-mounted spare, larger headlamps, an external fuel cap and many more items than its military precursor did not include.

The CJ line was updated in the 1950s; it was the first Jeep CJ with noticeable body changes from its military predecessor. The Jeep CJ-5 had the greatest run of any production Jeep vehicle stretching from the 1950s to the 1980s. As production of Jeep vehicles increased over time, so did the number of improvements and updates, including a choice of four, six, or eight-cylinder engines. Meanwhile, the growing market for compact four-wheel drive vehicles sought the functional qualities of the Jeep CJ series, consumers were also seeking a more comfortable, off-road 4X4 vehicle with features similar to those found in passenger cars.

After decades of development and international expansion, AMC (then the manufacturer of the Jeep line, created and launched the all-new Jeep Wrangler in 1987. With the Wrangler, Jeep was able to improve the comfort, appearance and ride quality while preserving and actually improving the durability and unrivaled off-road capabilities of the CJ series.

With a total of over 65 years of testing all around the world, the 2008 Jeep Wrangler has been perfected to cater to the true adventurer looking for the ride and adventure of a lifetime. Every Wrangler 4X4 is "Trail Rated", verifying its off-road capabilities. With this new generation of Wranglers, off-road capability is increased with better ground clearance, and, larger wheels and tires. Meanwhile, on-road performance has improved as well, with a stiffer frame, advanced shock tuning, and longer wheelbase.

The 2008 Jeep Wrangler's safety and security features are as extensive as its trail capabilities. For starters, there's a standard Sentry Key antitheft engine immobilizer. The Wrangler is also available with front and side air bags to enhance the safety protection of not only the driver, but also the passengers in certain impacts.

The 2008 Wrangler combines safety along with performance and handling, and an out-of-this world trail riding capability to deliver one awesome experience. There is a multitude of options with the new Wrangler to further enhance your off road experience. Whether you choose the standard two doors or four door unlimited, soft top or hard top, the ultimate off the showroom floor off road capabilities of the Rubicon, you have the drive anywhere do anything ability. To further enhance your driving experience you can without the doors and with the windshield down for the ultimate open-air experience.

The 2008 Wrangler does the long-running tradition of Jeep proud! Jeep continues to set the standard for manufactured off road vehicles.
About the Author
In his spare time, Al likes to learn more about one of the true American Automotive Legends, The Jeep. Al is a marketing consultant for one of the leading Jeep dealers in the country, Cross Chrysler Jeep in Louisville, KY - the low price leader in the Louisville area for Chryslers and Jeeps. Look over their line of Jeep Wranglers here. Or go to http://www.crossmotors.com/wrangler.aspx
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