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How to Use Autoresponders To Increase Profits

Jul 30, 2008
20% of your customers are responsible for 80% of your sales. It's a well know fact.

Did you know that at least 20% of people who have purchased from you once will buy from you again if you follow up with them?

One-fifth of your customer base is waiting for you to offer them something new!

If you don't follow up with your customers, you are letting a lot of profit evaporate... it's as simple as that.

Your existing customers are four or five times more likely to buy from you than to purchase somewhere new.

The great thing is that you can target your existing customers with regular emails (called autoresponders) without ever having to write yourself a reminder notice, or draft a new message each time.

Autoresponders are prewritten emails automatically sent out to anyone who buys or requests information from you.

Once you have your autoresponder set up, there are any number of emails you can send out on a regular basis, including:

Ten great ideas for autoresponders...

1. A confirmation email after a subscription request or purchase

2. Send a thank-you message after a customer makes a purchase

3. Ask your customers if they're happy with the product after they've had it for a little while

4. Follow up on a purchase anniversary - 30 days, 3 months, 6 months and one year.

5. Remind customers if they have an appointment with you if you're running a service-based website

6. Send out a short survey asking your customer's opinion about shipping times and any improvements you can make to your product

7. Send a follow-up offer on your customer's birthday

8. Offer a customer loyalty voucher after they have made several purchases

9. Remind customers to bookmark your site, and offer to email them when new information has been added

10. Contact customers and remind them of what you can do for them during holidays and specific shopping seasons

Sending follow-up email is an excellent way for you to generate a extra income without sucking up your time.

If you do it right, you should expect to immediately increase your revenues by an extra 30% to 50% just by sending follow-up promotions.

How much extra money would that be for YOUR business?
About the Author
Derek Gehl , CEO, Internet Marketing Center, educates entrepreneurs how to create businesses onle. Discover proven Internet Marketing strategies to easily make money online
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