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Choosing the Right Printer for Your Postcard Printing Needs

Jul 30, 2008
An effective marketing tool that businesses use regularly to communicate to clients is by a postcard. Your messages are received immediately and they are low cost and affordable.

Advanced printing technologies with up-to-date machines will enable several different postcards to be printed at the same time and they can all have a different design, for a lot less. For that reason, choosing a reputable printer is the first and most important step before signing a printing contract.

Postcards are generally viewed at a very close distance. Therefore, quality is the first consideration while choosing the printer. The printer should be capable of delivering the best quality at an affordable price. Go through the samples of their prints and consult their existing customers on the quality of services they offer.

A fully equipped prepress and post press section should be standard within the postcard printers operation. The prepress area employs professional graphic designers to advise you on the fonts, formats, designs, color schemes and other factors pertaining to the output of your postcard. An example is the screen or resolution used for a graphic is dependent on the paper it will be printed on. Uncoated paper may not require fine screen resolution whereby a high quality paper will require a higher resolution for more clarity.

The printer you are going to select for printing your postcard should have advanced printing machines capable of printing minimum four colors. The new age computer process controlled printing machines require minimum manual adjustments in terms of ink-water balance and can therefore churn out more consistent high quality prints. Other crucial adjustments like print density, print clarity, etc. are also taken care of by the electronic sensors for delivering desirable quality.

Printing machines must also be able to handle paper of varying thickness and sizes. It may cost you more money if the size of your postcard does not fall into the standard paper size that fits the printing machine. In addition, if the paper is thinner or heavier than the standard postcard, the quality of output may be in jeopardy. It is suggested that you discuss all of these variables, in advance, with your printing company so that you are aware of any issues and will feel comfortable knowing that you will meet your all of your deadlines.

Ideally, the printing company that you employ should be able to offer everything you need all within his or her operation. A post press division will enhance the look of the postcard with some of the special treatments like varnishing, dye stamping and lamination. Another benefit would be if the printer could provide a mailing facility as well.

Mailing facilities, variable data printing, corporate marketing programs and account management facilities are just a few of the special services that you should expect for a hassle-free printing solution.
About the Author
Interested in using postcards to advertise your business? Visit www.brochureandpostcardprinting.com and learn about online postcard printing and other related subjects.
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