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What is Teleprospecting?

Jul 30, 2008
Teleprospecting is using the phone wisely, without doing any selling. However, when utilized properly, teleprospecting is the most effective tool in the lead generation program. It will deliver sales ready leads.

The reason it works so well is because of the human contact, one person talking to another person. Without human contact it is impossible to build relationships, which become profitable to customers and sellers alike. Human contact is the only way to get to meat of a situation, which means you must have lengthy and sincere conversations with the potential clients.

Every time you have a productive conversation with a potential client your knowledge of that potential client will increase. Think about it if you having a conversation with someone, eventually you can earn their trust. They will tell just about anything you want to know.

By the end of a couple of conversations you will know when this business will be ready to place an order. You will already be talking to the decision maker, so you will learn all about how the process works. You will have learned what the prospective client likes about the product and what he doesn't like. You will learn who your competition is and what the potential likes and dislikes about them.

The leads generated from these telephone conversations will be ready for your sales personnel to make the sale. Your sales will increase significantly. Your sales department will be able to maintain a positive attitude, which is an important element when it comes to making sales.

If teleprospecting is not something your company wants to attempt, there are companies who do this line of work for companies just like yours. They will be more than happy to talk to the potential clients for you. They can set appointments for you to meet with the client face-to-face, or they can give you sale ready leads. It is your choice
About the Author
Visit Valerie Schlitt's site for information on business to business prospecting and telemarketing programs.
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