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Creating Leads on a Limited Budget

Jul 30, 2008
If your business is one started on next to nothing or maybe you are experiencing a cash flow problem, you will need to implement a low cost lead generation program. Because you are on a limited budget you may not wish to pay the cost of having a lead generation service do the work for you, so you will have to find a way your business can do it on its own without much outside assistance.

Here are some ideas for some low cost lead generation. If these don't work for you, put your thinking cap on and get creative. You should be able to come up with some ideas of your own.

There are trade shows for just about everything. You could rent the space and set up with a demonstration of your product or service at a trade show and have everyone you can stop fill out a registration for a drawing of something small like $100. This will give you something to work with.

You can have someone call with a survey to illicit more leads. Have them ask questions, which are related to your product or service. This will help you narrow down the playing field to those who might be interested in the use of your product or service. Make sure to ask about their likes or dislikes of the product or service they are currently using.

If they have a supplier of your product or service already, they may be unhappy with what they have and will listen to competition. Make sure to offer something better. After listening to their likes or dislikes regarding what they are currently using, you will be able to adjust your service or product to better suit their needs.

Offer current customers a reward of some kind for every referral you get from them who becomes a customer. For years word of mouth has been a business's best source of advertisement, so why not put it to good use. Your current customers will thank you for the extra $ 25.00 you give them for sending you a referral.

When looking for a low cost lead generation program, just get creative. Find something, which will help you get your business on the road to success.
About the Author
Visit Valerie Schlitt's site for information on business to business prospecting and telemarketing programs.
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