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Choosing a trade show booth that reflects your corporate style

Jul 30, 2008
Choosing the portable booth for your company's upcoming trade show can be a real headache but it doesn't have to be. With a few simple suggestions in mind, the selection process gets a lot easier.

You've got an important trade show coming up in a few months. There'll be thousands of people attending this show important people in your industry - decision makers. You need to make the best impression possible. So how do you do that? With an eye-catching, professional trade show booth.

But with literally thousands of options, how do you narrow down all the choices and pick the trade show booth that best represents your company? There are three main factors to consider: size, style and price range.

Trade show booths come in all shapes and sizes: You can go with a small 10x10-foot booth or a monster 30x100-foot booth that will dwarf all the surrounding displays. You can even splurge on an extravagant 50x50-foot booth. Of course, the booth you select (or design) will ultimately rest on the needs of your business, its overall corporate style and budgetary constraints.

There are nearly as many styles to choose from as there are companies participating in trade shows. You can get a simple booth with a backdrop and maybe wings on either side and perhaps a countertop or two. Or you can go all out and custom design a really elaborate booth with display areas, conference space and a reception foyer.

Whatever you decide, you have to make sure your trade show booth characterizes your business well - and that it's approachable. Ensure that your booth adequately represents the company culture, its products and overall goals.

One other thing to keep in mind is that trade show booths not only come in all sizes and styles, but in a wide price range. For instance, you can design a basic trade show booth that is fully functional and professional looking for less than $500.

At the other end of the scale, you can spend upwards of a quarter of a million dollars for an elaborate, high-end double-deck trade show booth with all the bells and whistles.

However, somewhere between "bare bones" and "wildly outlandish" lies a grey area that comfortably encompasses many companies' marketing budgets. This mid range includes a variety of nicely equipped booths that can appropriately depict your company's style and corporate image without putting a huge dent in your budget.

And whatever size and style you go with, the one thing you want to do is ensure your trade show booth meets your needs and represents your firm well within your particular industry. If you choose wisely, you'll have a portable trade show booth you can be proud of for years into the future.

When shopping for your trade show booth, be sure to check out the idea gallery at Expo Marketing (www.expomarketing.com) for inspiration and suggestions. The design pros at Expo Marketing can work with you to design the booth that's just right for you.
About the Author
ExpoMarketing.com is all about Trade Show Booths and Exposition attendance. Visit their site for Custom Exhibits information and much more.
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