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Benefits of Targeted Generated Leads

Jul 30, 2008
If you are using generated leads and your sales have not increased by a significant amount, you might want to check into telephone lead generation. By using the telephone to generate leads, the telemarketer can ask questions, which will narrow down the market to those who are most likely to be interested in utilizing your product or service.

You will be able to determine whether or not the business is a good prospect by the way they respond to the questions asked. This is considered a targeted lead because it has sifted through a large number of businesses, the majority being those with little or no interest in your product or service. This will avoid wasting the time of your sales personnel.

If you have not done so, you will need to determine the type of business who is in need of your product or service. Pay attention to the type of business, their current situation, the number of employees, and other useful information. All these qualities will help you determine your target audience and in able you to find them through their responses to specific questions. Be aware you don't narrow your search so much you miss out on sales you could have had. You could inadvertently rule out some businesses in need of your product in an effort to narrow down your target audience.

As you are finding the qualified prospects you need, you can also include questions, which will give you some feedback. You would be able to find out the likes and dislikes of those using your type of product or service, even if it is not your product or service. This will inform you of the dos and don'ts. You will have the opportunity to correct a mistake before it is made.

Setting up a telemarketing department in your business can be costly. It may however increase your bottom line enough to offset the cost. This may ultimately depend on the cost of your product or service. If your company has no desire at this time to start a telemarketing department, there are companies you will do the telemarketing lead generation for you. This is a decision your company will have to make based on the numbers.

By using telephone lead generation, your sales personnel will have a better chance at making a sale. Your sales personnel will be working with target generated leads, which should increase your sales by a significant amount. Since so many things must be worked out through trial and error, you may find yourself changing the questions until you find the right questions to ask.
About the Author
Visit Valerie Schlitt's site for information on business to business prospecting and telemarketing programs.
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