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What is Lead Generation?

Jul 30, 2008
Every working business owner should have a sales lead generation program in place. Some of them can be as simple as getting referrals from existing and new customers. Some can be as elaborate as a lead generation service. Whatever method the business uses lead generation is an important aspect of business life.

Lead generation is a method used by businesses to create new customers. An existing business may have customers, but with only a few customers businesses cannot survive, so then it becomes essential for the business to find new customers.

Finding new customers is a constant process. Every business may have more than one method in place to produce new customers, but they all will have at least one. Depending on the financial situation of your business, you can find low cost lead generation programs to use or you can hire a lead generation service to provide you with a list of qualified leads.

If you are going to use a lead generation service, make sure to choose a reputable company who will stand behind the qualified leads you receive. If you are going to pay for leads, make sure you are getting qualified leads. You want the prospective clients to able to use your product or service.

If you are not getting qualified leads, you might as well get the names out of your local phone directory.

If you are going to use a low cost lead generation, make sure the method you choose will narrow down the list of prospects to those prospective clients who will most likely use your product or service. It is possible to make sales from cold calls however the percentage is much smaller than with qualified sales.

Every business needs a good sales lead generation program working for them. If it is not working well at increasing your sales, then you might look closely at the method you are using in order to find any changes, which might need to be made to improve its performance. If it still doesn't work, try implementing a different method.
About the Author
Visit Valerie Schlitt's site for information on business to business prospecting and telemarketing programs.
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