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How to Market Your E-Commerce Site Online

Jul 30, 2008
Since e-commerce is now a common method of doing business, the initial job in building a successful e-commerce store is finding, categorizing, and uploading a fair amount of useful products onto a well designed online store. The second vital task for being successful in e-commerce is getting traffic. Different ways of getting attention online and accessing the all important traffic that apply to all types of businesses are listed below.

1. Add relevant meta-tags such as a site title, relevant description, and good keywords to your site in order to optimize your store for search engines.

2. Add a link page in order to do link exchanges with like-minded entrepreneurs and other friends and family associates. Make sure that the link text lists the keywords you would like to point to your site as opposed to your actual business name.

3. Join social networking sites and create pages for your business which can include your business URL and link to as many friends as possible. These networking sites are great methods of increasing your user and client base.

4. Post helpful tips and advice frequently on online forums related to your industry as such posts often allow you to include your URL links.

5. Write articles relevant to your industry and submit them to article directories online. Your URLs can be included in a resource box at the bottom of each article.

6. Frequently submit press releases concerning news about our business or content updates to free press release sites.

Traffic is the key to growing and maintaining a successful online business. This traffic over time will grow organically into an interested user base and referral base which will ensure your success in the future. However, the tips listed above must be followed vigilantly and consistently to increase your position on search engines and maintain your current position within your industry.
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