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Helpful Copywriting Tips

Jul 31, 2008
This article will directly reference Dan Kennedy's book The Ultimate Sales Letter to discuss a few ways to maximize your sales letters. Dan Kennedy is one of the foremost copywriters on the market and his books come highly recommended.

Copywriters are a little unique in that they use their own work to bring in more business. If your work has been inconsistent you should consider using a sales letter to generate leads. Once you figure out how much business you can expect from a certain amount of sales letters sent out, you can better control your work load. You can make sure you have business when you want it; you can send more letters out when you have more time to work or you can send out less when life get busier.

If you have a lot of telemarketers as clients or you would like to start developing telemarketers as potential clients, then you may want to develop a sales letter. Due to new laws and a high amount of turnover, telemarketing has become much more expensive and more inconsistent. Developing a sales letter to send to qualified prospects can make telemarketing more effective and possibly reduce turnover. Quantifying savings and training employees in better sales will attract new telemarketing clients because they will see that you are successful despite their business' struggles.

Approaching dentists and doctors is another way to improve your business. Quite often these professionals are looking for new clients and you can use a sales letter to help stimulate more referrals.

These are just a few pointers from Dan Kennedy's extremely helpful book. This article and Dan's book can help new or seasoned copywriters find new sources of income. Hopefully this article helped you understand how to better maximize your sales letter and make more money.
About the Author
For an inside look at the techniques of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.
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