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Growing your Copywriting Abilities

Jul 31, 2008
Copywriting is a great field to get into. This article will discuss a few ways to improve your copywriting abilities.

First off you should read any book by Dan Kennedy. He is a leading copywriting expert, especially in Direct Response Copywriting. Direct response writing is where the reader is able to immediately respond to the offer, such as direct mail advertising. A great book to start with is The Ultimate Sales Letter.

Another great place to learn about copywriting is at your local library. Here you will find at least one or two books on copywriting. The Internet also has some great resources as well. A couple of good sites are www.sherus.com/business/copywriting/ and www.adcopywriting.com/Tutorials_List.htm. Each site has different step-by-step tutorials you should follow, which makes it really easy to learn whenever you have the time.

It is pivotal to write every day. This will consistently help you become a better writer. You must also be constantly learning about your field. There is so much information out there, so don't be worried about learning everything over night. It will take some time and persistence to develop greater expertise.

Hopefully you found this article helpful. You can use books and the Internet to help you build up your expertise. There is so much information out there that you can find material that will best fit your learning style. Copywriting is very rewarding and flexible, so good luck! Improved writing will help you in all arenas, such as websites. Poor web content will keep you from selling your product or service very well, despite the quality of the product. So you must take the time and effort to learn how to create good copy.
About the Author
For an inside look at the techniques of a top direct response copywriter, visit the site ofCopywriter Ray Edwards. There you'll find a podcast, video tutorials and copywriting advice.
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