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Brochure Printing: Does It Even Matter

Jul 31, 2008
Advances in technology have set a new order for brochure printing. It used to be that you had to save your files to a disk and drive to a printer and drop it off and it is only after you do this crucial step that you are able to see proofs of your brochure. If you are a preferred client at the printer, there should be a salesperson handling your need.

Because of the Internet, driving has been replaced with uploading your file to a printers system. The proofs are then delivered to your doorstep.

Why You Should Bother With Brochures

A brochure, especially if it is in full color, is an excellent way to show off your company and its services and products. It makes for excellent bragging rights too if you have a great looking brochure.

There are actually two standard sizes of brochures: 8.5 inches x 11 inches and 11 inches x 17 inches. There are some print shops, however that print 8.5 inches x 14 inches brochures. Choosing the size of your brochure is dependent on what you are going to use it for. Think about for some moments:

- Do you need your brochure to fit into a card rack?
- Do you need the brochure to act like a self-mailing envelope?
- Will the brochure be folded and used in presentations?

When actually printing your brochure, there are only two things you need to decide on: the quality and quantity.

It is always good to ask for sample printing jobs from your printer. The rule of thumb in printing brochures is to choose the best quality printing for your budget. Standard brochures are typically printed on glossy 80 pounds /100 pounds text or 80 pounds cover stock.

In choosing how many copies of your brochures to print, there is only one question you need to ask and that is, What are on earth are you printing the brochure for?. Are you going to mail it to people? Are you going to hand it out at tradeshows? Or are you going to use it for face-to-face contact? If your brochure contains product information or price that is going to change next year, then order the amount that will last you the time period - do not order more.

But if your brochure does not contain time-bound information, then order as many copies as your money allows. There is wisdom in doing this: the more copies you order, the cheaper the cost of printing. There is not much difference in the total cost of printing 10,000 copies and printing 12,500 copies. But if you divide the total cost by the total number of copies, the per piece cost of printing 12,500 copies would be much cheaper.

Once the brochures are printed, it will only be matter of having then delivered to you safe, sound, and dry. Most printers would be happy to deliver your brochures to you at your primary location, or at a mailing facility. You can also have your copies divided and delivered to different locations. But of course, this all depends on the number of copies you have printed.
About the Author
Matthew Stanton writes about this article and for My Print Shop Online which provides full-printing services to clients across the United States and Canada. The company offers the best deals in print jobs at Brochure Printing
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