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The New Way to Work from Home

Carina Franco
Jul 31, 2008
With the shape that the economy is currently in, it is not any wonder that more and more people are looking for ways to work from home. In most of those cases, these same people have looked at work from home opportunities in the past, and found those opportunities to be quite lacking.

The biggest drawback of work from home opportunities is that they promise to be very easy, but it seems that one must have a degree in sales and marketing before they can even begin to imagine being successful. Furthermore, many people start working from home in an effort to have more of two very important things in life more time, and more money.

Unfortunately, once they get into their new home business, they quickly learn that they need all of this sales and marketing knowledge, and then they also quickly learn that they will spend more time working at their home business than they did working at their traditional job and they may not have as much money as that traditional job provided.

Both of these factors almost always go back to sales and marketing endeavors that are required for any type of business, including home businesses, to succeed. The majority of your time, as a business owner, will be spent with sales and marketing. In fact, these tasks will take up greater than 90% of your time, and this does not even include the time that you will spend learning how to perfect your sales and marketing techniques.

What if the most difficult part of working from home, sales and marketing, were taken out of the equation? What if you could spend 90% of your time serving your customers or growing your business without the most difficult aspects of sales and marketing? What if you could work less, and make more money?

The fact is that you actually can take the most difficult aspects of marketing and sales out of the equation and you can work from home easily and successfully. You can spend more time actually working on your business, as a whole. You do not have to take the time to get that sales and marketing education to start. You can have more money, and more time. It is just a matter of outsourcing sales and marketing to those who already have that education, as well as a proven track record of success.

Outsourcing has become the new way to work from home, but many business opportunities that are out there have not really made good use of the concept. It is amazing that outsourcing has not become more well-known and more utilized, since it is something that has been going on since the beginning of time.

In the corporate business world, and in our day to day lives, we are constantly outsourcing. Corporations hire freelancers to do short term jobs. They contract with other companies for services and equipment. In your personal life, you pay a dry cleaner. When you need work done at your home, you call a contractor, a plumber, or an electrician. You get your hair done at a beauty salon. You car is serviced by a mechanic. The list goes on and on.

We outsource tasks on a daily basis to those who have more knowledge in a particular area, and to those who are well equipped to handle the job that we need to have done. We assign that task to someone else, the job gets done to our satisfaction, and we pay the bill for the services. It is a very simple concept, and it is one that you need to incorporate when you work from home, if you want to enjoy greater success in a shorter period of time.

With sales and marketing being the hardest part of running a business successfully, it is not any wonder that the majority of people who start their own business will fail within the first two years. In most cases, when you start a business, sales and marketing are not your forte. Your forte may be in coming up with new ideas. You may excel at crunching numbers. You may have a passion for something other than sales and marketing and this puts you way behind the competition.

Luckily, outsourcing is the new way to work from home, and if you have not already started utilizing this concept, it is time that you did. You owe it to yourself, your family, and your business.
About the Author
Carina Franco, a mom, wife and entrepreneur.
To learn more about starting your own business, and the importance of outsourcing sales and marketing tasks, visit To learn more about myself go to
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