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Your Article Headlines will Make or Break Your Business

Aug 1, 2008
Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that the headline is so important that no matter how good the content is, it will never get read if the headline does not beckon surfers to it.

The power of a headline

In the offline world of the tabloid press, one headline can sell a few hundred copies while another in the same publication, can sell several million copies. Online headlines are even more important as quite often somebody will not have an opportunity to leaf through, like they do in a print publication. Quite often, even a summary will not be available and all the prospective reader has to go on, is the headline.

Most of us forget that we are motivated to read almost everything that we read online through the headline. Open any news page and you will only click on the headlines that you find interesting. Even on a page of search engine results, you will tend to go for a lower ranked page with a better headline.

What this clearly means is that every little tiny headline that you place on every small piece of content is important and will have an impact on how often that item gets read. Ultimately every little headline will contribute towards the success or failure of your site.

And what makes things even more difficult is the fact that you will be competing with many other excellent headlines online, most of them the work of professional copy writers working for leading websites.

Come up with your headline when the content is done

The most effective way of writing good headlines is to come up with your headline only when you have finished reading the content. Not only is it easier to come up with a much better headline when the content is done, but you also be able to come up with different headlines covering different aspects of the article. You can then decide which is the most attractive aspect of the article to base your headline on.

This has become a harder decision to make in recent times because you have to consider other aspects like keywords with search engines in mind and balance this with the most captivating headline that will result in most people clicking on it to read the contents.

Spend more time on the headline and come up with various options

Professional copywriters usually spend much more time on the headline than they do writing they content. It is important to come up with several headlines before you settle on your final choice. It is a good idea to regularly test different headlines for the same articles and see which one attracts the most hits.
About the Author
S. Rosendahl is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.
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