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Can Promotional Bottle Openers Really Give You More Exposure?

Jul 31, 2008
Promotional bottle openers? More exposure? Can they really do that? Yes they can! Anything promotional can give you and your company more exposure, how much exposure you actually get is up to you and your marketing strategy. Anything free is appealing to people, customers love getting free stuff from items they believe they are loyal purchasers of. So why not give them something for free?

Branded bottle openers, they are not the classiest of items, but significance they have. You can make an ordinary bottle opener something much more for your customer. You can have it with a little knife, screw driver, can opener, even a scissor if you want all out in one little gadget! I told you, it has significance.

And who all use it? Everyone needs one, it may not be every single day but when you need one, you really need one! Everyone has one in their homes and when you go somewhere you could use one. Take these situations for example. Your going camping with the family, what convenience a can opener can give you, pen the bottles, use the knife to cut some rope, use the screw driver to tighten some part f the tent, or worse comes to worse, throw it at something you want to stay far away from you! Going on a road trip, have some soft drink bottles with you for a cool ride, fix the radio with its extra tools, going for a simple picnic in the park, you cannot use your teeth to open a bottle! Or maybe you can, but you shouldn't - dentists are not cheap! So it is useful and it can make someone life easier even in a small way, for that one moment, the product that helped them has your picture on it, and it could just remind them that they need to buy that again!

You can also put some more spice into the can opener by giving it some real cool design that people will look at and think "I want that!", cause remember, promotional items wont be there forever, they are promotions! Short time only, and if you want one, get it now or you'll miss your chance! From colours to patters, the choices are endless... make it attachable to a key chain, that will be even more appealing to customers! Make shinny pink for girls and blue for boys, black for the rockers! All the choices you have are endless, you just have to target the wants of the customer, because to them it is a free item, for you its sales generation.

So now that the idea of a promotional bottle opener is in place, also take a bit of time on when you want to have this promotion given to customers. Some good times would be summer when everyone wants to have a nice cold beer on the beach, or when vacation is about to start for students, Graduation when all the sick-of-books graduates just want to have fun!
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Bottle Openers and Branded Bottle Openers at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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