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Branded Jumpers - Keep Your Customers Warm While Promoting Your Brand

Aug 1, 2008
Customised jumpers and sweaters have long been a staple of the marketing industry. Using branded clothing to spread your message or increase the visibility of your logo can have some big benefits. For a start, your target audience will appreciate your gift, as their new sweater will last a long time, and your brand will be seen by everyone they walk past on the street. Jumpers are comfortable and help people keep warm - so it's a good idea to release these items at the beginning of the winter season.

Branded jumpers come in many colors, fabrics and styles. A good quality fabric will ensure that your jumper gets worn more often than a lesser quality. You may wish to offer a choice of colors, so that your clients can choose a color that they're more likely to wear. Making your jumpers attractive is a key aspect to consider, as you want to make sure that people are going to want them and use them.

It'll help if you have a trendy logo, or at least a cool looking graphic to use underneath it - this will really increase people's interest in wearing them and will give you the bonus of coming off as 'trendy'. The use of branded jumpers as a tool to make your organisation look hip makes them especially useful if your target market is amongst the young.

One style of promotional jumper is a hooded sweater. These are incredibly popular and offering them as a freebie will make you a big hit with your customers or employees. The obvious benefit of using an item that is so popular is that the recipients will almost definitely use the item quite a bit - thereby giving you lots of free advertising! Again, younger people in particular really like hooded sweaters, so if your target market includes a young demographic, then a gift like this will really raise your reputation with them.

One other thing to consider when using jumpers as promotional items, is the range of sizes that you're going to offer. You might want to offer a variety of sizes to choose from - small, medium and large, as well as possibly extra large and so on. Or if you'd rather just stock one size, from some stores you can get "one size fits all", which usually fits people from small to large. You also should consider the style of jumper - women usually wear differently shaped clothing to men. If you're using hooded sweaters this is less of an issue, as they're usually worn baggy. When thinking about these aspects you need to bear in mind your target market. If you're an organisation catering to mostly women clientele, then it'll obviously be in your best interests to just stock branded jumpers in women's styles.
Whatever you decide, using promotional jumpers as a method of spreading your brand is always going to be effective as even if the recipient doesn't use the item for themselves, they will in most cases end up giving it to children, spouses, etc. Thus your item is certain to be used and your logo is certain to get lots of visibility.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Jumpers and Branded Jumpers at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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