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The Importance Of Contextual Advertising For Your Home Business

Aug 1, 2008
Much like any other business in the world, the fuel to a home business is its advertising. Without effective advertising, people have no way of knowing about your business. You want to make sure to spend a good amount of time marketing your business and web site. But simply promoting your business is not enough; make sure to include contextual advertising into your marketing scheme.

In case you are unfamiliar with this term, contextual advertising is simply putting ads in the right place at the right time. It is based on placing ads in front of people who are interested in what you have to offer. In essence, it is finding your target market and guiding them to your business with an ad.

The last thing you want to do is just go out and promote your web site to anyone. All this will do is generate a bunch of wasted traffic to your site. By using contextual advertising you will not only generate traffic, but customers as well.

It is much easier to sell to a visitor who is interested in what you have to offer than it is to someone who winds up at a site they could care less about. With contextual advertising, there is an automated system that will generate advertisements on a web site for you based on your content. From there, there are programs that allow you to track consumers behavior.

Some people are concerned about whether or not it is ethical to track peoples searches. There is a thin line between knowing what people are searching for and stalking them. By tracking peoples searches, you can determine which people are going to sites related to yours and which are not. From there, you can place your ads on these web sites to reel them into yours.

Think of it like this; if you are searching for plants you could care less to see an ad for a DVD player on a gardening site. Instead, you would probably be more interested in another gardening ad on that gardening web site. This is essentially contextual advertising; placing ads for your home business in places people who are interested in it can find them.

If you are looking to generate better traffic to your web site, it is essential you use contextual advertising. This way you can place your ads in places where people who are interested in what you have to offer are at. It is much easier to sell to interested visitors than people who could care less; it is as simple as that.
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