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Promotional Holdalls - Promotional Tools That Will be Re-used

Aug 1, 2008
Of all the items used in brand promotion, holdalls are one of the most lasting. Recipients will usually find such items useful and durable - and as such will get a lot of use out of them. Branded holdalls are used in many different situations - from parents using them to pack their children's gym kits, to handy bags used to carry the shopping, to carriers for holiday luggage. This can mean great things for your brand. Place your logo or company name prominently in an eye-catching manner and you're getting free advertising each time they're used. Your message is going to be displayed widely for a long time to come, and the usefulness of these items makes them into a branded freebie that is wanted and even desired by your customers.

Draw-string bags are the most common type of holdall used as a promotional item. They can come in a variety of colors, offering some choice for your target audience, and some well chosen color schemes will make them into attractive rewards that will be enjoyed by your customers. Placing your logo in a large size across the back will give you plenty of free advertising and will remind your customers of your brand every time they use their bag. Using pleasant, eye-catching colours is going to guarantee that your draw-string bags will be used time and time again by their recipients. No one wants to be seen with an ugly, dreary holdall in boring browns and grays. Using your organisations standard colors is one option, but using a variation in choices will give the widest range of use amongst your target market.

Rucksacks are another type of promotional holdall in use. Although they're less common than draw-string bags, they're more useful and the extra expense has its benefits. Rucksacks come with a wide variety of customisation options. The standard will have a main section with one or two extra zipped areas. Extras such as pockets, zipped compartments and drinks holders can turn an otherwise moderately useful bag into something that your target audience will lap up. Quality items such as this are very durable and will bear a lot of use. Using higher end items like rucksacks can only enhance the image of your organisation. They're typically not the kind of item that you would give out on a mass scale, but giving out a few hundred to well chosen recipients will give a significant boost to your organisation's reputation and image.

Holdalls, like any other item, vary in quality, the expense of manufacturing them and the expense of personalizing them. Even the cheapest and lowest quality holdall has some use, and any increase in quality will only build on that. Holdalls as a promotional tool will be favored by your target market due to their durability, usability and attractiveness. In addition to your logo or brand name, you might wish to include an eye catching graphic, or a slogan that reflects a particular advertising campaign to increase the visibility of your message.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Holdalls and Branded Holdalls at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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