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Promotional Matches Are a Marketing Match For Businesses

Aug 1, 2008
There is a promotional item that you see all over the place, because they are so inexpensive that almost everyone has them. They are at bars, at restaurants, at weddings, and a lot of other places. This item is printed matches.

There are a few reasons why printed matches are a good promotional item.

1. They are inexpensive

One thing about printed matches is that they are inexpensive. That is why so many different types of businesses use them. They are one of the least expensive forms of advertising that there is available.

2. They are handy

When a company is getting ready to open for the day, they just put out a bowl full of printed matches. They expect people to take them with them. They know that people are going to use their matches, look at their company's name on them, and remember going there.

3. They are something that people will use

Usability is key when it comes to promotional items, and that is why promotional matches are such a big seller. There are a lot of people who smoke and they don't always have a lighter with them, so they turn to printed matches.

There are a few ways that corporate matches can be used to promote your business.

1. Conventions

Put out a bowl of matches so that people can pick up a pack to take with them when they come to visit your booth. Sooner or later they are going to take out that pack and look at it, and remember your company.

2. Put a bowl in the office

You can also put a bowl of matches in the office, especially if it's an office where a lot of people are constantly coming and going. They are an item that people are just going to pick up without thinking about it, and they will look at it. When they do, they will see your company's name and logo looking back at them and be reminded of your business.

3. Put them out at company events

When you are having a company event, put a bowl of them on each table, especially if it's for the community. Not everyone will know about your company or products, but they will be reminded of them when they look at the printed matches that they got when they attended the event.

When it comes to advertising, sometimes subtle advertising is the best, and that is what you get when you put your company on printed matches. People don't always think about what they are reading, but every time they use one of those matches they are going to be reminded of the company and its products.

They are inexpensive, they can go just about anywhere, and they are something that people are going to use. When you use them, you light a flame of advertising under them without them knowing, but they will be reminded of that every time they use one of your company's printed matches.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Matches and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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