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Address Your Advertising Problem With Promotional Address Books

Aug 2, 2008
If you were to ask someone what is one of the most important items that a businessperson, or any other type of person, can carry with them, you may get different answers. But one of the things that a lot of people are going to agree on is that everyone can use an address book. And that is why so many companies choose to offer printed address books as an item to promote their business and their products.

Let's take a look at why promotional address books are a good item to put a company logo on.

1. They are useful.

One of the most important aspects of a good promotional item is that it can be put to good use. After all, a company's name and logo isn't going to be seen unless the person that is given the promotional item uses it.

2. The appeal to everyone

Even though a lot of people these days have computers, they still use printed address books because they are something that isn't going to crash like a computer might. Whether the address book is used for business or pleasure, they are something that everyone should have, even if it's just for backup.

Promotional address books can be given out to people in a few different places.

1. Conventions

Conventions are one of the best places to give out printed address books to people, because you can reach the largest amount of people in the shortest amount of time. Chances are good that they will be happy to get an address book as well, because they are a useful item.

2. Employees and clients

Printed address books are a great item that you can give out to your employees as well. Whenever someone sees their address book, they are going to see your company's logo on it and possibly ask for more information.

Client will also enjoy getting promotional address books. Whether they use it for personal or business, it's something that everyone can use and they will be glad to get it from your company because it shows that you value them.

3. Company events

Promotional address books are a good item to use if your company is having something like a picnic where there are games and prizes. They make good prizes for door or raffle prizes, or for bingo.

The reason that people turn to printed address books for promoting their business and their products is that they know that people are going to use them and that their advertising money isn't going to waste. They are an item that is good to give out to employees and clients alike, and an item that can be taken to conventions to promote a business.

When a company is looking for a promotional item that is going to be good for business and be able to used by just about everyone, they look to promotional address books. They really 'address' the problem of how to promote a company's products and services.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Address Books and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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