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Permission Based Email Marketing

Aug 2, 2008
A productive opt-in email list is the most important aspect when you happen to use email marketing for your business. Email marketing is a kind of direct marketing technique. It is a means of communicating to your audience through emails. There are a number of reasons why you need to send emails to your customers. Every time an email is sent to a customer it is considered to be an email marketing technique. Emails can be sent to customers for various reasons. Either to promote a new product or service or to update customer profiles. Sending advertisements or website updates to customers is also considered to be a part of email marketing.

Businesses are increasingly using permission based email marketing as their preferred method for building customer relationships while keeping their reputation intact. While everyone with a website should use email newsletters and promotions to bring their subscribers back to their site, businesses that are not online, can also benefit from email marketing. Businesses without websites can easily send newsletters, promotions, announcements and invitations by email and generate an email reply, a telephone call, an appointment or a personal visit.

A permission based email list is that list which is a collection of those email ids who have willingly registered into your email marketing campaign and have given you their consent to mail your marketing stuffs into their email account. It is always beneficial to mail through opt-in email lists as the response is much more profitable in these lists.

Many email marketers make this critical mistake. They send email after email to their subscribers without stopping to think of the people behind the email addresses. As a result, their email marketing campaigns often seem lifeless and dull.

A single opt-in list is created by inviting members to join via a web form; once they submit the form, they're signed up for the list. A double opt-in requires two explicit actions on the part of the recipient granting permission: First, the recipient must formally opt in by filling in a web form with their name and email address. Next, the recipient will receive a subsequent email confirming if you want to receive further information clicking a link thus confirming that they want to receive your communications. It's the most stringent form of opt-in but ensures that your recipients are who they say they are, and really want to sign up for your communications.

Permission based email marketing is legal, while sending unsolicited commercial email is illegal in a growing number of states across the country. It's clear that permission based email marketing is becoming a preferred sales communication of consumers.

If you want to be an Internet marketer with an effective opt-in listing, you must treat your leads like human being-complete with emotion, calling them by their first name (you can actually automate that!), and making them know that beyond marketing, you genuinely care about them. This is not something you do to flatter. It will not pan out properly if you are not as sincere in creating a personal touch to your business.

The theory of reciprocity is often attributed to Dr. Robert. B. Cialdini. Through numerous experiments and by observing human behavior, Cialdini noticed that when something generous was done for a person, that person often felt motivated to reciprocate the goodwill. This tendency of human behavior is directly applicable to your permission based email marketing campaigns.
About the Author
Learn about marketing email software and get a free report on Email Marketing Secrets by visiting http://email-marketing-guru.info, a popular website that provides free email marketing tips and advice.
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