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Serving Up Trays as Promotional Items

Aug 3, 2008
The most important feature of any promotional item is that it is in the sight of your client or potential client on a daily basis. There are many kinds of items that may not be office oriented, but can be just as useful in accomplishing the most important goal; that of keeping your name and contact information in front of the client as often as possible.

One category of items that does this extremely well is promotional trays. Trays are more of a category than a single item because there are so many different kinds of trays and so many uses for them at home, recreation, travel, or at the office.

Valet Trays

Men's valet trays are one useful item. These are small, shallow square boxes with a lined interior. This interior lining bears the logo of the business. Men use these small trays as a central location for watches, rings, cuff links, spare change, keys and other small items, which means that every time a man changes clothes, whether at home or at the office, he looks down and sees your business logo. These trays are as useful for a man's dresser top as they are for traveling. They come with a satin lining or in interior and exterior leather. You can also get a smaller tray that is simply for holding coins; this tray can fold up and slip into a man's pocket to be used as a change pouch.

Food service trays

There are several different kinds of food service trays. Most of them are plastic, such as reusable plates for casual or buffet dining. Some are for casual serving, such as serve-yourself deli buffets or outdoor parties. With your logo on the plate or tray, your client will see your name every time he or she looks down to take a chip or lift a drink. You can also get snack trays with a space for a cup or wine glass.

Ash Trays

Though it may not seem politically correct to pass out free ash trays, a smart promoter understands that some clients are smokers, and some smokers are potential clients. A client who smokes, or who works in an office with a designated smoking area, will frequently see your company's name and logo, and will know where to go when they need your goods or services. They even come with wind shields for those whose offices have outdoor smoking areas.

Pill Trays

Plastic medicine cases are inexpensive and are one of the most necessary items a person could have. Everyone needs to make sure to take their medication at the appropriate times of day, at least once, and every time they do, they will see your logo, your business information.

Many Miscellaneous Choices

The above are simply a few of the most popular kinds of trays used for promotional items. Different promotional companies offer many other kinds, including crayfish trays, shot glass trays, pewter and ebony trays, and funeral home trays.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Trays and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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