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Wearing Your Name: Trousers and Shorts as Promotional Items

Aug 2, 2008
When people think of promotional items of clothing, they almost always think of t-shirt, or perhaps golf shirts, maybe baseball caps or other hats. But there are other kinds of clothing, many of which make excellent promotional items and should not be overlooked as possibilities for you and your marketing needs. One of the best things about clothing as a marketing tool for your corporation is that you get more impressions for your money. If one person is wearing trousers or shorts with your company logo or colors on them, everyone who walks by that person gets exposed to your company. In addition, trousers, jogging pants, sweatpants, and shorts are often paired with matching shirts, so that your marketing exposure is double effective.

Track Suits

Any piece of clothing at all can be personalized with your company's logo or contact information. One popular way to show off your colors is by giving out track suits, or by dressing your employees in them for trade shows or conventions. Tracks suits, which consist of stylized vinyl trousers and jackets are very fashionable and can be ordered or custom made in any combination of colors. There is plenty of room on the trousers for your company name, website, or logo to stand out and be readable for even casual passers-by.

Trousers and Pants

Most companies that sell trousers or pants for promotions use casual or athletic styles. Many of these have elastic or draw-string waist bands and come in several different colors. They are ideal for people who work out or play tennis, badminton, or squash, or who jog. There are even baseball or softball game pants which can be imprinted with your company's logo, which is especially suitable if you are the team's sponsor. They are usually made of heavy cotton or jersey material, fleece, or mesh, though they can sometimes be made of vinyl. Your company's logo can be printed in a variety of ways, including across the back pocket, down the side of the legs, or across the waistband. You can also get a casual daily wear trouser or more heavy-duty uniform style trousers with your company's logo appropriately visible.


There are surprisingly many styles of shorts to choose from. One site along offers both men's and women's shorts, in both casual-wear and athletic styles. In casual styles, you can get attractive khaki or dress shorts for men or women, with the company logo on the back pocket or in place of the usual brand tag. Athletic styles come in mesh, jersey, terry cloth, polyester, spandex, lycra or fleece. You can buy board shorts, lacrosse shorts, long shorts, knee-length shorts, short shorts, cheerleading shorts, stretch shorts, gym shorts, nylon shorts, softball shorts, shorts with silk trim and with pockets, league, trim fit, kilts and skorts, soccer shorts, tripper shorts, cycling shorts, capris, boxers, camo shorts, track shorts, or running shorts. Any of these can be custom made in a variety of eye-catching colors with your company's name outstanding.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Trousers and Shorts and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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