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Using Aprons as Promotional Items

Aug 3, 2008
One great promotional item you shouldn't overlook is aprons. Aprons fulfill the first rule of promotional items, that they be something useful. Aprons are very useful, so much so that people who own one use it all the time, and people who don't own one often find themselves wishing they did. Your promotional item can fulfill that need.

Aprons come in a wide variety of colors. This is beneficial to you, since your company logo can be placed on a contrasting background to make it stand out even more, or you can have the apron designed in your brand's colors. You can even have it designed in a variety of colors so that your potential customers have their choice of their favorites. Aprons can be embroidered or screen printed, depending upon what look you want for your promotional item. They come in a variety of material such as denim, cotton, poly-cotton twill, polypropylene, silicone and canvas.

Aprons also come in many different styles. Some that are available for imprinting with your logo include butcher aprons with two or three pockets, aprons to be worn over tuxedos, scoop neck aprons, bib aprons, cobbler aprons, bar aprons, four-way aprons, aprons with pockets or pouches, adjustable aprons, casual bibs, custom bibs, or kitchen bibs, bistro aprons, chef's aprons, waist aprons, criss-cross bibs, rounded waist aprons, scalloped waist aprons, polymer aprons, garden aprons, carpenters' aprons in both waist and full-sized, and PVC aprons. Many of these come in both adult and children's sizes.

Another benefit to using aprons as promotional items is that they are suitable for any kind of group, business or promotion. Aprons can be given out at preschool family nights, Girl Scout meetings, or school fundraisers. Churches can sell them in their gift shops. Artists can have their artwork imprinted on them, and corporations can have their logos put on. Aprons work for every kind of client and customer, whether they cook or not--though most people do cook at least occasionally. If they don't cook often, they can give it to a family member, or they can use it as they clean, garden, or paint. Whatever your client, customer, or community member decides to do with their apron, they will be reminded of you and your business, school, charity, or organization as they do it--as will everyone else in that group who sees them wearing it. You will have provided a useful and helpful item, something that will not go unnoticed when it comes time for the wearer to choose where to give a donation or to establish a business relationship.

Aprons can also be paired with other practical items that people need. Oven mitts and pot holders, for example, can be imprinted with your logo, and look attractive when paired with a matching apron. Kitchen towels are also handy items that can keep your brand in the customer's view while helping them get things done. Of course, aprons are especially useful for those whose business is food service, so your team can look professional and be easily identified.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Aprons and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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