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Giving a Charge to Your Business: Using Batteries as Promotional Items

Aug 3, 2008
Batteries may seem like an odd choice for a promotional item, but if you think about it, everybody needs them. A potential customer is going to be pleased at getting free batteries or other items that come with the batteries already in them--so pleased that they will remember you when the times comes that they need your goods or services.

One of the best things about giving away batteries to promote your business is that there are so many different ways in which it can be done. The batteries themselves may have your logo on them, you may offer batteries as an incentive to buy something else, or you may include batteries along with other electronic promotional items. Each of these meets the primary requirement of promotional items; that they be items that your clients or customer will regularly use, and so think of you when they use them.

Batteries with your logo

Some promotional companies have contracted with major manufacturers of batteries to be allowed to cover up their brand name so that it can be replaced with yours. The promotion companies take care of this, and your transaction will be done through them. They will either use your established brand or design a logo for you, then apply it right to the battery itself. This enables you to pass out these useful little objects to whoever your target audience is. Since the most important quality in a promotional item is that it be useful, giving away batteries fulfills this requirement extremely well.

Batteries as an incentive

We've all been in the retail or hardware store and seen flashlights for sale, with extra batteries attached. The flashlights with the extra batteries do not cost more than the flashlights without--they are the same price. This is because the batteries are a promotional item, and an incentive for you to buy that flashlight and not some other one. This can be an effective promotion for any item that takes batteries. Toys that take batteries can be packaged with batteries, as can watches, cell phones, even cars, which all take batteries. Marketers know that most people are more apt to buy the item that comes with extra batteries than the one that doesn't.

Batteries included

There are many other promotional items that require batteries. Flashlights, alarm clocks, travel clocks, wall clocks, pencil sharpeners, lanterns, fans, radios, and pocket watches are some examples. Just as you wouldn't give a present that takes batteries without supplying the batteries, you shouldn't consider giving one of these electric gifts without supplying the batteries. In fact, you should make sure that you do, since a gift with no batteries is an inconvenience to the receiver, and the last thing you want people to associate with your brand name is inconvenience. If you supply the initial set of batteries, your gift will last your client a long time, and that is something that you want them to associate with you.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Batteries and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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