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Using Bottle Stoppers as Promotional Items

Aug 2, 2008
It takes a while to really get to know your clients and longstanding customers. But a good business relationship is always tinged with a personal element; through time, you begin to learn about the people with whom you regularly do business. Through conversations you learn what they enjoy, what they collect, what their interests, hobbies, and activities are. This is a very productive level to reach in any business relationship, because at that point you can begin to tailor your promotional products and gifts more specifically to your most valuable clients. Of course, you can learn those things about a potential client, as well, through research and conversation, and then devise a marketing strategy around those interests, to persuade your future customer that a business relationship with you would be equally beneficial to them.

Bottle stoppers for wine lovers

One example of this is if your client is a wine collector or wine aficionado. There are several promotional products that can both serve the wine lover--thereby meeting the requirement that promotional products be useful and frequently used by the recipient--and also keep your logo in the forefront in an elegant and classy way. One of the most popular of the wine-related promotional products is the bottle stopper. Bottle stoppers also do not need to be limited to wine; they are available for champagne and beer bottles, as well as oil and vinegar or any other use your customer can think of.


Another excellent way to use bottle stoppers is as gifts at fundraisers. For high-end fundraisers, when wine and other sprits are part of the fare, your attendees will certainly appreciate the thoughtfulness of your gift and understand how much you appreciate their attendance and financial support.

Variety of Prices and Styles

Bottle stoppers come in a wide variety of price ranges and styles. You can get stoppers that are stainless steel and cork, with your logo engraved on the pull. There are silver plated stoppers, velvet stoppers for wine and champagne, plastic wine pourers that help prevent drips when pouring, stainless steel and rubber plugs, wood or faux wood stoppers. Even with this great variety of stoppers, you can get different colors of logos on many of them, so that your brand stands out in those enjoyable moments when you client relaxes and pours himself or herself a glass of wine.


Wine products are also offered in sets that come with your logo engraved on the cover of the case as well as on each individual item. These sets may include some of the following, which may also be purchased separately: bottle stoppers, corkscrews, bottle openers, foil cutters, drip rings, thermometers, pocket wine openers, wine globes for aerating, electronic automatic wine openers, digital wine thermometers, wine boxes, pour spouts, stoppers combined with foil cutters, wine vacuums, stoppers combined with pourers, bottle sealers, bottle caps, and replacement corkscrew bits. These kits vary in price, from $7 or $8 each to over $50.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Bottle Stoppers and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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