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Cheese Boards as Promotional Items

Aug 3, 2008
When you are considering what products to buy as promotional items, you want to choose something that is economical for you to buy, but also of value for your customer. Your promotional item should be something that is useful to the client, and makes their life either more pleasant or more convenient. Some items are good for professional use, such as desktop items that people will use for their daily working activities. Some items are better suited for leisure use, such as athletic equipment or food-related items. In either case, your product should be high quality and display your business name and logo in a prominent place. The whole idea behind promotional products is that every time a person or potential customer looks at his useful item, he is reminded who it is that has made his life that much more pleasant, and will call you in order to take advantage of your business.

Kitchen and Food Promotional Items

Kitchen and food items are especially popular choices for promotional items, because everybody has to eat. Not only do people need to survive, but in Western culture, meals and the sharing of food are almost necessary preconditions for building relationships of any sort, either business or personal. Therefore, any food item that has your logo or brand on it will be a useful and personal way to be present at any gathering.

One of the best kinds of these food-related products to give as a promotional gift is a cheese board. Cheese boards are tray-like boards that are ideal for slicing cheese, sausages, or other hors d'oeuvre foods, and for serving snack, hors d'oeuvres or other finger-foods, such as crackers, fruit, vegetables or candies.

In the Office

These are ideal for use in the office. A cheese board can hang on the wall of the break room when it is not being used, with your logo in plain view of everyone. They can be used for snacks for the office to share, or for sustenance for particularly long or arduous meetings. They will be brought out for office parties or celebrations, such as Christmas/holiday parties, birthdays, celebrations of promotions or completed projects, or greeting corporate executives who come to visit. Depending on which type of cheese board you have given your client, there may be space for dips to accompany vegetables, or holders for cheese-slicing knives.

At home

A cheese board is an ideal item for people to use at home. It can be piled with snacks for watching a football game, it can be packed as an all-purpose tray for a picnic, or it can be used as an emergency cutting board when your customer is preparing a meal. They will use your cheese board when entertaining, or just having casual meals at home. It either case, your product brand name ad contact information will be associated with these experiences of pleasant times and convenience. Your gift will represent the ease of having a high quality cheese board whenever it is needed.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Cheese Boards and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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