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Using Desktop Holders to Promote Your Business

Aug 3, 2008
Very few businesses have cornered the market on any product or service, so if you are to succeed, you must look to marketing practices to set you apart from your competitors. Even if there is a difference in the quality of various products or services, chances are that the more recognizable or accessible names will receive the most business.

One of the most effective marketing techniques is using promotional items to promote your business. Promotional items give your clients something to see or hold or have or use--something with your company name and logo, phone number and website on it. Ideally, your item is easier to consult than their telephone book or web directory.

Using promotional desktop items

Within the practice or using promotional items, one of the most effective kinds of items you can use is branded desktop items. Your clients always come back to their desks, where they should be surrounded by information from people who can help them do business--especially you. This is why a printed desktop holder is such a good investment for a company to use as a promotional item.

Why branded desktop holders work

First of all, everybody needs them. Even if they already have one on their desk, everybody can use another place to store stray pens, pencils, post-it notes, paperclips, business cards, and whatever else they decide to put in their branded desktop holder. Having a new branded desktop holder will make your clients feel more organized and will make their life a little bit easier, which is definitely a feeling you want them to associate with your brand or logo.

And then, of course, is the availability of your brand name, right there on the desk next to the phone and the computer. You could hardly make things more easy and convenient for the client if you dialled the phone for them--and that's a good thing. Your clients work hard enough, which is why they need you. They will appreciate the ease of simply having to glance up to have your information available at the exact moment when they need your services

Variety of Types and Materials

Another benefit to printed desktop holders as promotional items is that you have a lot of choices in what you buy and for whom you buy it. Small plastic ones are ideal for mass giveaways, but larger, nicer ones, are more appropriate for smaller promotions with purchasing agents or upper level managers--anyone with whom you want to establish a positive and personal business relationship. They can be large enough to be useful and easily visible but small enough so that your salespeople can carry them on calls and leave them with potential clients.

Multiple Users

You don't have to limit yourself to giving one desktop holder to the boss. Consider giving multiple items to different departments, or in a smaller business to the whole staff. Your company's presence will be felt, and soon become an indispensable part of doing business for your client.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Desktop Holders and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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