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E Mail Marketing Stratagies

Aug 3, 2008
Today you are going to learn how the appearance of your email messages affect the way your home business prospects feel about you and what you have to offer.

Email Aesthetics:

It is said, you only have one chance to make a good first impression. And in emails, the first impression is always visual.

A consumer "Looks and Sees" before "He or She" Reads. Imagine walking by a grotesquely garish store front with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door,probably not.

You would assume that the owner is a kook, at best, or a deranged individual at worst. Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about, an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic.If you did,I bet you didn`t feel the urge to read it.

Put Out The Welcome Mat:

You want your email message to be friendly and inviting,and to let the person see what you have to offer from your home business,that may be what they are looking for,not bizarre and scary. The suggestions below,and they are just suggestions, not hard and fast rules, will go a long way towards making anyone reading your message say "come on in".

For Attractive Emails.

Do Not, use Color fonts in your message. Leave that to junior high girls who want to write about Britney and Justin.

DO,use Black Text on a White Background. When you are speaking in black-and-white, people will give their full attention to your message without being distracted by your color scheme,just stay with the basics.

Do Not use Uncommon Fonts.
If someone has a system that does not recognize the font you have selected, they could see gibberish instead of your brilliant message.

DO use the email marketers Favorite Fonts.

Arial,Times New Roman,and Courier New and please, Do not use flashing buttons or banners in your email! Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet and do not need more.

Get Hyper with Email Hyperlinks.

An email hyperlink, is just techno talk for a link in your email to a website, or email address. Sounds simple enough,and it is, unless you try to contact a prospect on AOL who may not be able to receive "clickable" links.
Do not worry,there is a "fix" for this, simply type "mail to",in front of your email address, no space in between,and include the :.

Always Use Signature Tags.

Today it is common practice on the Internet to tell people about your product or service with a Signature Tag of your home business, which is usually 3-6 lines of text that is automatically added to every message you send.

If you would like to add a tag to your messages, simply open your email program. Find the Signature Tab (located in the Tools/Options). Follow the simple instructions for creating a sig file. Easy as pie,and the results will amaze you.
Once you have mastered the basics you will send some great emails out to your customers they will open and read your message.
I am sure most of you have the basics down but if you are a newbie then maybe this will give you some guidelines.
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