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How to Get The Attention Of Joint Venture Partners and Mentors

Aug 4, 2008
In this article I want to talk about developing relationships with joint venture partners/mentors. It is very important if you are looking to learn from high, world-class mentors, and work with them in joint venture projects. These are some low-cost - actually zero cost - ways to develop relationships with these types of people.

Firstly, this is the clincher. Make sure you write it down in capital letters in bright red marker. Participate. That is the word you have to write down. When given the opportunity, participate.

When I first started, nobody knew me from a fly on the wall. The first time that I went to the John Childers' Million Dollar Speaker training, he taught me a very important lesson in business. He said, "It's not what you know or who you know. It's who knows you."

Get yourself known, that is what I'm trying to point out. You really have to take advantage of all the opportunities to 'participate' that your mentors and possible future joint venture partners will give you.

Here's an example. When they ask for feedback on various projects, or they have questions for their E-mail list, or something of that nature, give feedback. Ask questions. Provide insights. Participate in that whole experience. The more you participate, the more they get to know you. That's very crucial.

This is another one, and so many people underestimate this: Provide testimonials. And I'm not talking about "normal" testimonials either. I'm saying make these testimonials the best testimonials you have ever given, and then send them a picture that they can use.

Take it a step farther and send them testimonials when they don't even ask for it. Alex Mandossian taught me this strategy and I've had a lot of my testimonials put up on websites even when they weren't asking for them.

When I first got started in this business, every single website I seemed to go to, Alex Mandossian was there giving a testimonial. Do you know how effective that strategy was for him?

Alex was able to get all kinds of leads and business through putting up testimonials on other people's websites. Use this strategy and learn how to give really good testimonials. Give them even when they aren't asking for them.

You have to give testimonials that are specific and relevant to the material you are talking about.

A quick example of a good testimonial could be heard from a gentleman who was one of the winners of a testimonials contest for a recent teleseminar of mine. What was so good about it was that he made sure he included his name, where he was calling from and gave a specific benefit that he received from the teleseminar.

That is how you get your testimonials posted on other people's websites, and when they post your testimonial with your picture, there's a good chance they're going to post your website link as well, and that helps you generate traffic and advertising and all kinds of benefits.

Secondly, this will only help to develop your relationship with your mentors and hopefully future joint venture partners.

Here's the next tip: Forums - participate in them as well. There are forums on just about every kinda of industry, in fact, many people have their own forum.

Whatever market you're in, find forums that you can participate in and provide as much content, tips and resources as you can. The point is to get yourself known.

Another to do is read people's newsletters and look at them to find any important and personal insights and details.

Here is some ideas of the things you should be looking for. Birth dates, whether it is the person writing the newsletter, their wife, or kids. Keep a note of the birthdays and send them a happy birthday E-mail, card, or even an audio postcard.

Anniversary dates is another thing you could look for, or when they are doing big product launches. Find out anything you can by reading their newsletters then use that information to build a relationship with them.

Another suggestion to help build those relationships with your mentors is to look to offer help to them. By just asking the simple question, is there is anything you can do to help them in your business, you will not believe the response you will get.

For example, if you know they have a big even for their business, like a seminar or product launch, you could offer to help specifically with that. By doing this they will know that you've been paying attention to their business. Also, you'll surprise them with your offer and you will stand out from the crowd for doing so.

What I've done in the past is I've sent information to my mentors that I thought would be of value to them. It is just another way to develop good relationships with these people. The tips and strategies I'm talking about are not difficult to do, but people rarely do them.

Whatever you find that makes you think they could use, send it to them. I've sent articles that I thought they could use, newspaper clippings. Off-line and on-line tools is another thing I look for. Any web links that would help their business. All I do once I find something is shoot them an email saying, "Hey, I think this might be of value to you."

One thing you want to make sure you don't do is include affiliate links or anything like that. Focus on only sending them information that will be of value to them.

Building a relationship and providing valuable information is what you should focus on - not making a quick buck. If you try this they will see right through you and you will wreck any chance of building a relationship with them.

The strategies I have listed in this article are all ones I have used and have been able to leverage those efforts into building great relationships with my mentors, and future joint venture partners. From that all different kinds of projects have sprung up with these people. If you just focus on building a foundation with your mentors it is amazing what can come of it.
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