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How to Use Chat Software to Keep Visitors on Your Site

Aug 5, 2008
Chat software makes it possible for operators to communicate with visitors to a website. The versatility of the particular software you use will determine how well you can use the functions to capture the interest of those guests.

It is important to you to keep visitors on your website long enough to find out as much as possible about your products or services. With the right chat software, you will be able to engage them in a dialogue that sparks their curiosity. The more they learn, the more they will want to know.

One way to extend visitor's sessions on your website is to offer them a specific chat opportunity. The chat software will display an invitation message right on the screen for the guest. They can then choose to follow the link to the live chat operator and begin asking more questions. The invitation welcomes them and makes the idea of learning more appealing.

Another trick that is facilitated by chat software is identifying past chat visitors. When you know that a guest has been on the chat line before, it is easier to work with that consumer. Some of the programs enable the operators to look up past customers on a chat log. The chat log would give information about the previous chat sessions with that person.

By going over the chat log, operators can let the website guests know that they are considered important enough to remember. The operator can inquire about past problems and ask if anything further needs to be done in order to satisfy the customer on that account. If the person has simply visited and not purchased anything, her questions on file will alert the operator that the guest is interested in certain products or services.

When visitors get an immediate response to their chat requests, they are more likely to stick around to hear more. Some chat software programs sound an alert for operators so that they know just when a guest to their website has arrived with a question. They can then respond fully and thoughtfully in real time with little chance for the customer to change their mind and move on.

It is easy for people to surf the web, going from one site to another with the blink of an eye. One key to promoting your business is to keep your guests on your own pages long enough for them to understand your company's offerings. You can make that happen if you have good chat software.
About the Author
Ron Subs works with Uzoom as a public relations consultant, more information about chat software can be found at www.uzoom.com
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