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Four Simple SEO Web Design Tips

Aug 5, 2008
Many benefits can be gained through solid search engine optimized web design. Although many web designers can create beautiful designs and layouts, many put little thought into search engines. Many designers code in a way that does take full advantage of their design by implementing good SEO practices on the site. Solid on site design that is optimized for search engines can result in the increase of rankings by pages. Many established sites that are already receiving traffic could drastically increase their organic search engine traffic through SEO web design.

Design a site for search engines is simple. It really comes down to properly coding a web design with modern coding practices, while also acknowledging the semantic value assigned to certain tags in HTML. SEO web design starts with clean modern coding, which means a slim CSS and XHTML based design that avoids using tables for layout. The next important approach to SEO design is using the factors included in HTML to target your page.

The title tag is one of the most important SEO factors. It is important to have a unique title on every page of your website. In addition, the title should include the keywords that page is targeting. The keyword prominence can be increases by placing the keyword closer to the front of the title tag. It is easy to fall into the habit of designing titles for bots only, but it is important to develop solid ad copy with your title take. A well designed title can draw more clicks than a keyword stuff tag, which means more traffic and more conversions.
The next major factor is to use the semantic value of header tags. The H1 tag, for example, is meant to give the overall heading for a page. There should only be one H1 tag on ever page and it should be unique. This tag should include text that gives the overall topic of that page. Effort should be made to include keywords in this tag since search engines give extra weight to words that appear in header tags. It is also important to use H2 tags to assign value to keywords in sub topics, but do not dilute the value of H2 tags by using them for headings of menus, such as blog sidebars.

Another simply on site SEO factor is using bold and strong tags. Visually these tags emphasis text and they also emphasis text for search engines. Semantically this makes since. If the word is important enough to make it stand out to humans, it is important for search engines to stop and evaluate the keyword.

These are all really simple ways to improve you site's web design. With a few minor changes, your site can become optimized for search engines. These are just four simple quick optimization techniques. There are several more than can be used to improve your site's rank. All web designers should have a basic understanding of SEO focused web design, so they can provide designs that are not only beautiful but functional.
About the Author
Justin is a Nashville SEO Web Designer, who writes about internet marketing and SEO Web Design.
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