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Imagine Being Upgraded and Sitting Next to Sir Richard Branson!

Aug 6, 2008
Fact is often stranger than fiction, and what happened to Jason Murphy as he found himself sitting in seat 1A, the most desirable seat on any plane, could well be the work of fiction, only it isn't!

As you'll read in a moment, Jason was asked to move over and make way for a VIP passenger, and little did Jason know at the time, that he was to share his journey with hyper-successful, billionaire-entrepreneur - Sir Richard Branson.

Jason, who was shortly to start a new business venture in Australia, could not have had a better travelling companion who could give him the benefit of his own remarkable business career, and fill Jason with encouragement and advice as he prepared to start his new venture.

Here is Jason's own account of that now infamous flight.

This is how I recall it....

After many years working in the UK in the direct selling industry, I looked at a failed business in Australia. It was not the business which had failed, but in my opinion, it was the people who had failed the business. They just didn't have the right mindset at the top level.

I was in Australia traveling around, looking to inspire the people of this failed business, and restart it with a new focus. On this particular flight, I was traveling to Adelaide. I'm quite tall (over 6 ft), so I asked at the check-in desk if they could give me a seat with extra leg room. I was delighted when they allocated me seat 1A.

As soon as I'd sat down, I was approached and told there had been a mistake and could I move seats. I asked if seat 1C was available and was told this would be OK. I shifted up 2 seats, keeping my extra leg room in tact. As the flight was almost ready to take off, I had that smug feeling of 'looks like I have got myself a treble seat!'

With seconds left before the stewardess closed the door, a familiar looking man boarded the plane and sat down in the seat I'd just given up. I thought to myself, 'What makes you so special?', but when I took another look, I realised that it was none other than Sir Richard Branson, one of the owners of the airline!

It took me a moment or two to gather my thoughts, and my mind raced as I considered what I should talk to him about, if indeed he'd even want to be disturbed on this flight and speak to anybody at all, let alone me!

Australians are not renowned for overly appreciating 'poms', but to my total amazement the Australians on the plane clapped and cheered Richard Branson?s arrival.

It didn't take me long to realize why. Richard was confident, cheerful and genuinely interested in my business and dreams. He chatted away like he had known me all his life. He simply gave me respect.

I'll remember this chance encounter as one of the most inspirational and pivitol events in my life. From this day forward, I decided that whoever I meet with, I would treat them with the same respect the Richard Branson had given me. Regardless of whether you are the rubish collector or the Chairman of the Board company, everybody in the company needs to know that THEY are all important.

With this new mindset firmly in place, we've turned a failed business into a successful one, and one which is on schedule to invoice some $25m (10m) in the coming year. Our business is called Penny Miller Pty Ltd and we sell household products throughout Australia.

Only in the last month we launched a similar business in New Zealand, and are currently looking to expand into other international markets.

The story of Jason Murphy and his encounter with Sir Richard Branson was the inspiration for the best selling business book, Millionaire Upgrade: Lessons in Success from Those Who Travel at the Sharp end of the Plane.

In the book, you hear the story of Tom McMillan, a frustrated employee in the software industry who is upgraded on a flight to seat 1B. Sitting in seat 1A is Michael Redford, a self-made millionaire entrepreneur, and throughtout the the flight, Michael shares with Tom his own philispohy for success. Millionaire Upgrade is an Amazon top seller and is available in over 10 languages.
About the Author
You can download the book which was inspired by a flight with Sir Richard Branson , and get your own MP3 audio copy of it. In the 3 hour session, you'll be taken on your own personal journey of business success, just as if you were on the plane talking to the millionaire.
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